WCEC News alliance with LCOS.....This is great NEWS
WALTHAM, Mass.--(BUSINESS WIRE)--May 19, 1999--Lycos, Inc., the
most visited hub on the Internet and the world's largest online
community, today announced a promotional and marketing agreement with
West Coast Entertainment Corporation, the owner, operator and
franchisor of more than 400 West Coast Video locations.
As part of the agreement, Lycos will provide links and
advertisements directing users to West Coast Entertainment's Web site,
Westcoastvideo.com (http://www.westcoastvideo.com) from the Lycos
Entertainment Web Guide and other locations throughout the Lycos
Network. Lycos will participate in several West Coast Video in-store
promotions, including the broadcast of Lycos television commercials
and distribution of various Lycos promotional items to West Coast
Video's more than four million customers. Additionally, West Coast
Video will offer Lycos' "Beginner's Guide to the Internet," a free
video rental starring acclaimed actor John Turturro.
"Lycos enjoys many great relationships with companies in the
entertainment industry," said Jim Hoenscheid, director of promotions
for Lycos. "We look forward to helping provide West Coast with online
exposure while Lycos receives offline exposure in more than 400 West
Coast Video stores. In addition, we'll work together to provide online
promotions that feature movie packages and other entertainment related
giveaways."
"We are extremely pleased to enter into this agreement with
Lycos. This alliance will give West Coast Video and Westcoastvideo.com
the opportunity to reach one of the largest audiences in cyberspace,"
said Joe Buesgen, director of interactive marketing for West Coast
Entertainment Corporation. "We are seriously committed to developing
our branded properties online, and believe that through alliances with
key leaders such as Lycos we will be able to generate significant
traffic for Westcoastvideo.com."
About West Coast Entertainment Corporation
West Coast Entertainment Corporation (OTCBB:WCEC.O) owns, operates
and franchises over 400 stores, most recognizably the West Coast Video
chain - The Movie Buff's Movie Store - and is one of the largest video
specialty retailers in North America. The Company was established in
1989 and has grown substantially through consolidation of small and
medium sized specialty retailers in order to establish a leading
position in targeted markets. Recently the Company launched
Westcoastvideo.com (http://www.westcoastvideo.com), an e-commerce web
site that sells videos, DVDs and movie soundtracks. Westcoastvideo.com
also features an extensive database of movie information and
proprietary editorial content. West Coast Entertainment Corporation is
headquartered in Langhorne, Bucks County, Pennsylvania.
About Lycos, Inc.
Founded in 1995, Lycos, Inc. (NASDAQ:LCOS.O) is a leading Web
media company and owner of the Lycos Network, the most visited hub on
the Internet reaching 51.8 percent of Web users. The Lycos Network is
a unified set of Web sites that attracts a diverse audience by
offering a variety of services, including leading Web navigation
resources, homepage building and other Web community services and a
comprehensive shopping center. The Lycos Network is composed of
premium sites: Lycos.com, Tripod, WhoWhere, Angelfire, MailCity,
HotBot, HotWired, Wired News, Webmonkey, Suck.com and MyTime.com.
Lycos.com (http://www.lycos.com), "Your Personal Internet Guide," is
dedicated to helping each individual user locate, retrieve and manage
information tailored to his or her personal interests. Headquartered
near Boston in Waltham, Mass., Lycos, Inc. is a global Internet leader
with a major presence throughout the U.S., Europe and Asia.
(c)1999 Lycos, Inc. - Lycos(R) is a registered trademark of
Carnegie Mellon University. All other product or service marks
mentioned herein are those of Lycos or their respective owners. All
rights reserved.
--30--gk/bos*
CONTACT: Lycos
Phil Fougere
781-370-2684
or
Schwartz Communications
Ross Levanto
781-684-6518
or
The Michaelson Group
Bruce Berman
800-446-6006
KEYWORD: MASSACHUSETTS
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET
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