TSIG.com Teams Launches School Fund-Raising Program With Lifetime Learning Systems in Over
100,000 Schools Throughout the United States
May 19, 1999 12:09 PM
ST. PETERSBURG, Fla.--(BUSINESS WIRE)--May 19, 1999--TeleServices International Group
Inc. TSIG , known as TSIG.com, today announced that it has launched its school fund-raising
program with Lifetime Learning Systems ("Lifetime Learning") of Stamford, Connecticut, in over
100,000 schools nationwide, with more than 50,000,000 students.
More than 170,000 fund-raising kits using TSIG.com's myMusicCard program have been mailed to
presidents of parent-teacher organizations and educators at virtually every public, private and
parochial K-12 school in the United States. The schools who participate will be conducting
fund-raising programs beginning in August and September using myMusicCard for music CDs and
cassettes. The programs will benefit the participating schools and the National Music Foundation, as
well as TSIG.com.
"Lifetime Learning Systems is the premier organization in the country for putting on
corporate-sponsored programs in schools, and they typically get a high percentage of schools to
participate in their programs," stated Robert Gordon, chairman and CEO of TSIG.com. "The schools
need fund-raising programs these days, and children in schools and their parents represent two of
the major markets for music CDs and cassettes. Based on Lifetime Learning's track record, we
anticipate that the schools and the National Music Foundation will be able to raise tens of millions of
dollars for their programs. If only 10 percent of the kids participate and sell two cards each, this
would result in the sale of 10,000,000 cards, which would generate $100,000,000 in card sale
revenues alone. CD purchases by these cardholders could easily double that figure."
Added Rob Newton, head of the myMusicCard program: "After much hard work by all concerned, we
are thrilled to announce the launch of our program with Lifetime Learning at public and private
elementary schools, middle schools, and high schools throughout the United States. In an era where
school budgets and funding are being cut, TSIG.com is proud to offer teachers and schools
innovative fund-raising programs which will enable the schools to raise many millions of dollars to
enhance their budgets and curriculum."
About Lifetime Learning Systems
Lifetime Learning Systems, a subsidiary of Primedia, Inc. PRM , is the nation's recognized leader in
the creation and dissemination of corporate-sponsored educational materials. Since 1978, Lifetime
Learning has created over 1,000 educational programs for more than 350 leading corporations,
including American Express, AT&T, Coca-Cola, Delta Air Lines, Kodak, General Mills, GM, Hershey,
McDonald's, Microsoft, Nabisco, Pepsi, PolyGram Records, Sears, Sony, TI, and Walt Disney.
Lifetime Learning works with almost every school in the country, from day care through college, and
has over 2.2 million teachers and administrators in its database of the schools where their programs
are used consistently.
About TSIG.com
Headquartered in St. Petersburg, Florida, TSIG.com provides outsourced products and services to
help companies quickly and easily build an online presence. TSIG.com's proven offerings include
pre-packaged Web storefronts, industry-leading customer service and support, and innovative
marketing programs to build and retain site traffic. This gives companies what they need to build an
online presence without the excessive startup costs, complex support issues, lengthy implementation
scheduled and customer service problems associated with creating and maintaining e-commerce
sites today. The company recently launched myMusicCard.com, an online site utilizing all of the
company's products and services, at mymusiccard.com. For more information on
TSIG.com, please visit the company's Web site at tsig.com.
This press release contains "forward-looking statements" within the meaning of Section 27A of the
1933 Securities Act and Section 21E of the 1934 Securities Exchange Act. Actual results could differ
materially, as the result of such factors as (1) competition in the markets for online services, for the
products and services sold by the company, and for outsourced teleservices, (2) the ability of
TSIG.com and Lifetime Learning Systems to execute their plans, (3) the availability of financing at
favorable terms, and (4) other factors detailed in the Company's public filings with the SEC. |
