To: taxman who wrote (22932 ) 5/19/1999 7:51:00 PM From: Sir Francis Drake Read Replies (3) | Respond to of 74651
It looks like some dramatic changes are sweeping through the box-maker industries - and I suspect that there may be consequences to all ISP companies, including MSFT (through MSN). Dell is thinking of giving away PCs in return for subscribing to a Dell-branded ISP.news.com OK, let us think about this for a moment. First, is it going to fly? That depends at least partially on what internet access will cost in the future. If at some point access will be free, or virtually free (ATHM's head guy suggested that ISP is headed toward "free", and we already know about England's biggest ISP being free, and free ISPs proliferating here) - then this proposal is not going to work. If, on the other hand this thing will fly, then this is going to have a pretty dramatic effect on ISP companies. I doubt Dell is going to want to actually *run* an ISP service, but rather will "brand" it - ie, sign some overall business deal with f.ex. AOL for a cut of the money. Whoever signs this deal with Dell could be a HUGE winner. Because as you can well imagine, people who need ISP services and a computer anyway, will probably spring for this deal big-time - and so that would mean lower margins for the ISP company (must share $ with Dell), but it could gain tremendous market share. That could be devastating competition to other ISPs - of course Gateway et al would join in with other ISPs and bring back the competition. But that would mean simply lower margins for ALL ISPs, particularly that those that do not sign with a big boxmaker have room to cut their prices (which the signees don't as their margins are thinner). This means tremendous pressure on margins on all ISPs, unless one dominant ISP captures most of the business (MSN, are you listening?). Still, even if Dell or other box-makers PAY you to take a PC, this is good news for MSFT - no need to cut margins, and they all need software, a lot of it MSFT product. Oh, it's sweet to own MSFT :) Morgan