To: Lennart Steiner who wrote (4 ) 6/17/1999 12:33:00 PM From: Lennart Steiner Read Replies (1) | Respond to of 21
News out!!!investor.msn.com Biozhem Cosmeceuticals Inc. Announces Alliance With One World Networks Integrated Technologies Inc. June 17, 1999 06:01 AM SAN JUAN CAPISTRANO, Calif.--(BUSINESS WIRE)--June 17, 1999-- Biozhem Cosmeceuticals Inc.BZHM , a specialty retailer of botanically based skin care products, Thursday announced signing a letter of intent to complete a transaction with Santa Monica, Calif.-based One World Networks Integrated Technologies Inc.(OWNit), the parent company of One World One People, an e-commerce based virtual community of celebrity branded Web sites and products driven by traditional marketing and advertising techniques. Under terms of the agreement, OWNit will, upon closing of the transaction, assume management and operational control of Biozhem Cosmeceuticals under an incentive-based management agreement. OWNit's operational plans include continuation and accelerated expansion of the Biozhem retail concept which will be accomplished by promoting it with OWNit's celebrity based national and international marketing strategy. "This agreement between Biozhem Cosmeceuticals and OWNit dramatically improves Biozhem's access to the enormous potential of the growing national and international skin care market place", said John Riemann, chief executive officer of Biozhem Cosmeceuticals. OWNit's celebrity based multimedia, and cross marketing strategies include self funded infomercials, national home shopping channels, radio spots and direct mail campaigns, as well as all types of print advertising according to Riemann. "These outstanding strategies to sell product, build national brand awareness and drive customers to OWNit's network of celebrity based e-commerce Web sites are a perfect fit with Biozhem's previously announced national infomercial launch through its retail stores, kiosks and Web sites," -- www.biozhem.com, and Yahoo! Store.com YHOO -- added Riemann. Riemann further stated, "This alliance with OWNit comes at the right time for Biozhem since it brings us all the necessary promotional support and management infrastructure needed to take the company from where it is currently to quickly becoming a major player in the skin care and cosmetic industry for the year 2000 and beyond." OWNit, founded on the premise that there is enormous untapped potential in bridging the gap between traditional retail marketing and the burgeoning electronic commerce capabilities of the Internet, is one of the most exciting "new niche" e-commerce companies to date. Biozhem Cosmeceuticals is a specialty retailer of personal appearance products featuring botanically based skin care for men and women. The company markets its products through convenient Biozhem Skin Care Centers and kiosks, national infomercials and its expanding Internet site. Visit Biozhem Cosmeceuticals' Web site at www.biozhem.com or Yahoo! Store.com. DISCLAIMER COPY Statements about the company's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The company intends that such forward-looking statements be subject to the safe harbors created thereby. Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results could differ materially from expected results.