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To: Black-Scholes who wrote (41333)	5/19/1999 6:03:00 PM
From: John Rieman	Respond to of 50808

Fujitsu is ready to take on Broadcom for the front of the box. TV/COM was a leader in the front end.............................. eet.com Fujitsu Micro struts its consumer-electronics stuff By Junko Yoshida EE Times (05/19/99, 5:50 p.m. EDT) SANTA CLARA, Calif. — Fujitsu Microelectronics Inc. told analysts on Tuesday (May 18) that it plans to march full steam ahead into consumer multimedia, Web-appliance and digital-TV markets with ASICs, application-specific standard products and system-on-chip devices. In particular, the San Jose, Calif., subsidiary of Fujitsu Ltd. is shining a spotlight on its Infotainment group, formed here only a year ago. Ali Erdengiz, director of Fujitsu's Infotainment product line, said the 12-engineer group offers solutions for applications ranging from set-top boxes and Internet appliances to DTV. "We define a 'set-top' loosely," he said. "It involves everything from cable and satellite boxes, digital TV to telephony products with Web-browsing capabilities." For companies like Fujitsu, whose semiconductor business has catered to more traditional computer and telecommunication markets, the push into digital consumer products is a new spin on its own system-LSI business. "We understand we are not really known as a consumer chip company," acknowledged Hideo Kikuchi, vice president of ASIC business at Fujitsu Microelectronics. "But we do have all the blocks necessary to build everything from digital set-top boxes to HDTV." The company demonstrated several such products at the National Association of Broadcasters show earlier this month. Fujitsu recently vowed to enter the DTV market, where only a handful of IC companies are offering high-priced chip-set solutions. Central to its DTV chip set for the U.S. market, coming this summer, are three devices: a high-definition MPEG-2 decoder; 8VSB demodulator; and separate Dolby Digital decoder chip running on Fujitsu's homegrown 32-bit DSP. Fujitsu's satellite and cable strategy is to leverage its A/D and D/A expertise as well as front-end chips like QAM (quadrature amplitude modulation) and QPSK (quadrature phase-shift keying) demodulators designed into cable modems and satellite boxes. Further, Fujitsu said it will pursue the digital consumer market via both application-specific standard products and ASICs. Asked how Fujitsu would effectively compete against market leaders like Broadcom Corp., which has successfully used its front-end communication chip expertise to land a huge set-top box design-win with General Instrument, Erdengiz said, "There is nothing wrong with Broadcom's business model. But Broadcom doesn't have an ASIC capability, while we do." On the front-end chip business either for terrestrial DTV or cable set-tops, the number of silicon suppliers is relatively limited compared with those supplying back-end solutions. "A lot of OEMs would love to get an alternative source for their systems," Erdengiz said.

To: Black-Scholes who wrote (41333)	5/19/1999 6:03:00 PM
From: BillyG	Read Replies (1) \| Respond to of 50808

The sleezy Quadrant changes name to Divicore. It looks like CUBE/Divicom needs to sue its customer Quadrant for trademark infringement. Quadrant International Becomes Divicore; Updates Name, Look and Logo MALVERN, Penn.--(BUSINESS WIRE)--May 19, 1999-- Company Updates Name, Look and Logo to Reflect Emerging Position as a Leading Supplier to the PC and Consumer Electronics Markets Quadrant International (QI), a developer of core-based modular software solutions that enable digital video and audio stream management, today announced that it has officially changed its name to Divicore, Inc. In conjunction with the name change, the company has also unveiled a new corporate logo. In addition, a new corporate tag line -- "What The Digital World Watches(SM)" -- has been introduced. The company's products will continue to be marketed under the CineMaster(TM) brand name. "Divicore is evolving just as our customers' needs are evolving," said Frank Wilde, president and CEO of Divicore. "Over the past 12 months our business has changed dramatically. We are changing our name as part of a long-term identity program designed to emphasize our strategy to be the leading global provider of digital video and audio solutions to the personal computer and consumer electronics markets. As part of this program we will continue to leverage the strength of our CineMaster brand name -- a name that has come to stand for excellence in digital video playback." "Divicore refers to our expertise as the leading developer of DIgital VIdeo CORE technologies," said Mike Harris, co-founder and chief technology officer for Divicore. "Our new tag line reflects our ability to supply solutions for emerging digital video and audio consumer products -- for the office, the living room, the family room and the den." Once primarily a hardware board company producing capture cards and DVD decoders for PCs, Divicore now develops digital video and audio software solutions with supporting hardware drivers that are incorporated into numerous name brand personal computers and consumer electronics appliances. The company's award-winning CineMaster products bring the theater-quality experience of DVD technology into the home through personal computers from some of the world's leading manufacturers. All Divicore CineMaster products are developed using Divicore's object-oriented, modular design architecture. Divicore's CineMaster products have achieved recognition from prominent industry organizations, including multiple acknowledgments in PC Magazine's "Editor's Choice Awards", mentions in PC Gamer's "Editor's Choice" list and C/Net's "Buy It" rating. About Divicore, Inc. Divicore is driving the digital entertainment revolution with an integrated suite of innovative digital video and audio products for PC and consumer electronics manufacturers. Divicore enables the convergence of personal computer and consumer electronics devices through software and hardware products designed around a unique, modular software architecture that provides a consistent look and feel across technology platforms. Combining outstanding on-screen quality with high overall system performance and integration, Divicore provides flexible and cost-effective solutions to a spectrum of partners in the PC-OEM, CE-OEM and semiconductor markets, including Compaq, Dell Computer, Gateway, Hewlett-Packard, Packard Bell/NEC, Quantex, Sony, ATI Technologies, C-Cube, and ST Microelectronics. Founded in 1994, Divicore is headquartered in Pennsylvania and has offices in the Silicon Valley, Seattle, Germany and Japan. Information about Divicore can be found on the World Wide Web at www.divicore.com. This press release may contain certain forward-looking statements that relate to Divicore's future business and financial performance. Such statements are subject to a number of risks and uncertainties that may cause the actual events of future results to differ from those discussed herein. Such factors include, among others: Divicore's recent change in its business model, its limited operating history, fluctuating quarterly operating results, expectation of future losses, anticipated price declines in products, dependence on its CineMaster products, dependence on a small number of customers, lack of long-term commitments with customers, dependence on manufacturers and strategic relationships, product delays, the difficulty of protecting proprietary rights, the ability to manage growth and attract and retain additional personnel, the potential for defects in its products, risks from international operations, its ability to raise capital in the future, its dependence on the personal computer and consumer electronics industries, competition, its ability to manage technological change and respond to evolving industry standards, government regulation and Year 2000 software issues. CONTACT: Divicore, Inc. Lori Crenny, 610/408-7494 lcrenny@divicore.com or Miller/Shandwick Technologies Kelley MacMaster, 650/596-5813 kmacmaster@miller.shandwick.com