To: KeepItSimple who wrote (57471 ) 5/20/1999 9:44:00 AM From: Glenn D. Rudolph Respond to of 164684
Borders.com Newsletter Volume 2, Number 2 Week of May 17, 1999 Dear Friend of Borders.com: We've got to hand it to the folks at Lucasfilm Ltd.: with this week's release of "The Phantom Menace" they've created a full-fledged cultural phenomenon, perhaps the single most- anticipated movie of all time. Unless you live under a rock or in some galaxy far, far away, you've been bombarded with stories surrounding the "Star Wars" prequel craze -- the midnight toy store sprees, the explosion of "Phantom Menace" websites, those die-hard fans at Mann's Chinese Theater in Hollywood who spent light years waiting in line for tickets. You've also heard the hype about how "Phantom Menace"-related products have become instant collector's items among feel-the-Force faithful. Well, it's our turn to participate in the mania. * OUR "PHANTOM MENACE" STORE -- Forgetting for the moment that those people camping in line seemed to be having a really good time, we at Borders.com respectfully suggest a less-frenzied alternative to picking up the new line of "Star Wars" memorabilia: order it online at our special "Star Wars" store. You'll find all four editions (with different covers) of Terry Brooks' new book, "Star Wars Episode 1: The Phantom Menace," -- plus an interview with the author himself - "The Phantom Menace" soundtrack, staff reviews, and other "Star Wars" features, as well as links to dozens of related items -- a one-stop shop for anyone who's caught "Phantom Menace" fever. Borders.com's "Phantom Menace" section:email.borders.com * WIN AN iMAC -- Don't forget about our big iMac giveaway. We're handing out one computer a week beginning May 31 -- one in each of five eye-popping colors. This promotion has proved extremely popular so far, so enter today to make sure you don't miss your chance to win. iMac Giveaway:email.borders.com * LOGIN: STEPH, OUR NEW COMPUTER BOOKS COLUMN -- Speaking of computers, after you've signed up for the iMac Giveaway, take a moment to read "login: steph," our new weekly column (located at the top of the page in our Computer Books department). It's written by Stephanie, our lead computer book editor, who's an unabashed computing and gaming addict with plenty of opinions, suggestions and stories to tell. We think you'll agree that her new column makes for good copy. Take a look and let us know what you think. login: steph: email.borders.com And keep an eye out: In coming weeks we plan to roll out similar columns in other Borders.com departments -- columns that reflect the Borders know-how and insight you've come to expect in our stores. * LIVE AUTHOR & ARTIST CHATS -- We've got several big chats coming up during the next couple of weeks. Highlights include Nebula Award-winning sci-fi legend Connie Willis on May 20; U.S. Representative Richard Gephardt, who discusses his new book "An Even Better Place" on May 25; and "Bastard Out of Carolina" author Dorothy Allison, who talks about her newest book, "Cavedweller," on May 26. Please stop by our NetCafe for a complete chat schedule. Also, take a look at our interview with Marilyn Wann, author of the new book, "Fat!So?". Our interviewer, Jessica Jernigan, bills Wann as a "tireless fat activist," and someone who "is changing the way people think and feel about the diversity of human forms." You can read her interview using the link provided below. Author / Artist Chats:email.borders.com Marilyn Wann "Fat!So?" Interview:email.borders.com * 50% OFF ALL N.Y. TIMES BEST SELLERS -- You'll save 50 percent on all hardcover and paperback New York Times best sellers at Borders.com, as well as up to 40 percent on other best-selling and backlist titles, and 80 percent and more on our hundreds of bargain selections. N.Y. Times Best Sellers:email.borders.com * USER SURVEY -- Thanks to all of you who took a few minutes to fill out our User Survey. Your feedback helps us make shopping online at Borders.com as satisfying as shopping in person at one of our stores. We'll be letting you know about improvements based on what you've told us in upcoming newsletters. If you missed our survey but would still like to let us know what you think, you're always free to contact us; our customer service team is available 24 hours a day. Contact Us: email.borders.com As always, thanks for visiting Borders.com. Until next time, have fun with the Force... Keep in touch, Rick Vanzura President, Borders Online Our records indicate that you have expressed interest in receiving a newsletter from Borders.com., and you provided us with your e-mail address. If you'd no longer like to be included in our e-mail updates, please click here: email.borders.com OR reply to this email and write UNSUBSCRIBE in the subject line.