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To: Jenne who wrote (8429)	5/20/1999 10:19:00 AM
From: Jenne	Respond to of 19700

PhotoLoft.com Announces Advertising Sales Representation Partnership With Adsmart BUSINESS WIRE - May 20, 1999 09:51 CAMPBELL, CALIF. (May 20) BUSINESS WIRE -May 20,1999--PhotoLoft.com (OTC BB:LOFT) announced today that it has entered into an agreement with Adsmart, a majority-owned subsidiary of CMGI, Inc. and a leading online advertising network. Under terms of the agreement, Adsmart will lead advertising sales for the premier photo-sharing web site. "Advertising sales are a major component of our revenue plan," explained PhotoLoft.com CEO and President Jack Marshall. "This partnership with Adsmart has the potential to double our revenues overnight, with virtually unlimited potential for the future. It will also associate the PhotoLoft.com brand with quality content and help to build on-line audiences in key affinity groups." PhotoLoft.com's unique community design makes it very attractive to potential advertisers. The site offers over 90 popular categories for users, giving advertisers the opportunity to ultra-target their message and audience. In addition, advertisers can opt for special sponsorships that give them exclusivity in delivering their messages. Adsmart represents more than 200 premier Web brands, totaling 1.2 billion impressions per month and is one of the world's top three online advertising networks. As the only Internet photo-sharing community, the PhotoLoft.com site has been growing rapidly (doubling traffic approximately every 45 days) since its debut in September 1998. The company introduced its revolutionary proprietary viewing and printing technology in February 1999 and has continued its explosive growth. Utilizing this technology, users of PhotoLoft.com can zoom in on or pan images to take advantage of the photo's fine details. This feature makes the PhotoLoft.com site particularly popular with potential bidders using on-line auction sites. In addition, PhotoLoft.com users can print to the highest resolution of their printer without special plug ins or add-on features. This proprietary technology allows users to produce photo-finish quality photos from their personal computers. PhotoLoft.com's second revenue stream is via e-commerce. Phase One of the company's e-commerce solution -- photo-personalized gifts is already in place. With the click of a mouse, users can order gift items ranging from mugs to T-shirts, emblazoned with their favorite photos. Phase Two of the e-commerce program, scheduled to launch during the second quarter, is photo-personalized greeting cards. Users will be able to send greeting cards on-line, print photo-finish quality greeting cards at home, or order multiple cards simply and easily. Scheduled to debut during the third quarter is Phase Three of the e-commerce solution, which offers users consumables such as ink, paper and other digital imaging items. Users can simply order on-line and the items will be delivered to the designated locations. And, during the fourth quarter, PhotoLoft.com intends to complete its e-commerce program by launching its web-enabled e-commerce solution. About PhotoLoft.com Based in Campbell, PhotoLoft.com is the fastest growing Internet photo-sharing community. The site offers users over 90 categories of images and is the only Web photo-sharing community to feature advanced viewing and printing technology. PhotoLoft.com's rapidly developing e-commerce solution will be the most complete photo-sharing e-commerce program on the Internet. The company was founded in 1994 as AltaVista Technology by Jack Marshall and Chris McConn. It began trading publicly on the Over-the-Counter Bulletin Board March 1, 1999 under the symbol "LOFT." About Adsmart Adsmart (http://www.adsmart.net), a majority-owned subsidiary of CMGI, Inc., is an online advertising network comprised of more than 200 Web sites totaling 1.2 billion monthly impressions. Adsmart's mission is to combine the branding power of traditional media with the precision and interactivity of new media to provide effective marketing opportunities for advertisers, and a profitable advertising revenue stream for web publishers. Adsmart is headquartered in Andover, Mass. with more than 65 full-time salespeople in the six major advertising markets: New York, Chicago, Detroit, Los Angeles, Boston and San Francisco. Corporate headquarters is located at 100 Brickstone Square, 5th Floor, Andover, MA 01810. Telephone: 888/559-8222. Fax: 978/684-3618. Additional information is available on the company's Web site at www.adsmart.net.