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To: Andmoreagain who wrote (4778)5/20/1999 12:11:00 PM
From: Sawtooth  Respond to of 29987
 
<<As for the "Hummer" effect, I would discount it completely. It did Iridium absolutely no good, and subscribers I know thought it was cool to show off in a restaurant, but a pain in the rear to haul around.>>

While the Hummer Effect(R) will certainly not be G*'s primary marketing thrust, I think there is always potential for it with a front-running tech product. From the little exposure I had to Irid's product, it appears that being an Irid subscriber quickly became something on the order of an embarrassment after all the news broke about their marketing, distribution and system snafus. People want to be associated with successful people and products. If the Hummer was actually a known *lemon*, who would want to be seen in it? ...Tim




To: Andmoreagain who wrote (4778)5/20/1999 12:32:00 PM
From: Pierre  Read Replies (1) | Respond to of 29987
 
inagain/outagain
it was cool to show off in a restaurant, but a pain in the rear to haul around.

It was never designed to be hauled around in the rear. Maybe a reshaping would goose sales.<g>

A comment on G's target market. An earlier poster was concerned that G had not done enough to "sell" the "it's totally new" approach. You miss the point, IMHO. What G sells is a better cell phone. Just as roaming was a minor issue when cell phones first appeared, it now plays a major role in "selling" the service. I think I recall an earlier post that indicated ATT / Sprint were going to have it out and ATT's superior coverage gave it the upper hand, at least temporarily. With a G phone, a provider has ..... well, I've been banging that drum here long enough.

I leave the "fixed site" market speculation to those in a better position to know. What I believe is that the G phone is a better cell phone, and as such the market is huge. It's still a mouse trap, but a damned site improved one.

Pierre