SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Paul Engel who wrote (59010)5/21/1999 5:51:00 PM
From: Tony Viola  Respond to of 1572209
 
Paul, Re: "ChipZilla gets to StrongARM ChimpZilla (AMD) once again !"

I don't know if you've read the book, but the terminology above is something like what Geoffrey Moore uses in "The Gorilla Game." Intel, Microsoft and Cisco are three Gorillas he identifies, for example, in their respective fields. The term chimp is actually used for a strong, viable across key product lines competitor to the gorilla, that tries to wrest overall market control from the gorilla, but loses. His term for a company that is a no-threat copycat to a gorilla, and that relies solely on the gorilla for survival, is monkey. In fact, he uses AMD as an example of a monkey...monkey to the gorilla Intel. Honest! So, in Moore's terms, AMD would more correctly be termed MonkeyZilla, or ChipMonkey.

Who would ChimpZilla have been? Maybe Motorola, or TI? IBM?

Tony