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Technology Stocks : AUTOHOME, Inc -- Ignore unavailable to you. Want to Upgrade?


To: E. Davies who wrote (9652)5/21/1999 6:49:00 AM
From: FR1  Respond to of 29970
 
A new name and symbol? I dont think thats a good idea. Opinions?

@Home is a bad name.
Horrible marketing mistake.

Where is ATHM listed in a list of names? Is it Ampersand-Home or AtHome or what? Some lists are only alphabetic and don't recognize @.

Foreigners don't get the idea of the @ sign either. It's a colloquial thing that does not translate.

It sounds like a real estate business.

It also does not represent ATHM since we want to offer service to businesses as well as homes.

The guy that thought of @Home is probably the same guy that thought up AltaVista.

Shoot him.