To: Brasco One who wrote (60 ) 5/25/1999 6:50:00 PM From: Glenn Petersen Respond to of 82
FCCN is cranking up the publicity on the opening of the chick site. It would be nice if they could close on those acquisitions.biz.yahoo.com Tuesday May 25, 4:49 pm Eastern Time Company Press Release WOWFactor.com Featured in News Stories in Major Markets Ranging From Seattle, Portland and San Diego to Philadelphia, Peoria and Los Angeles National Print and Electronic Publicity Campaign Coincides With This Week's Launch of WOWfactor PEARL RIVER, N.Y.--(BUSINESS WIRE)--May 25, 1999-- A campaign promoting the rollout of WOWFactor.com, the flagship Ecommerce brand for Frontline Communications Corporation (NASDAQ: FCCN - news), kicked off this week with a series of national and major market radio, newspaper and magazine interviews. WOWFactor is the first site to focus on driving exponential Ecommerce growth to women business owners. The site formally launches on Wednesday, May 26 in New York City during ''Marketing to Women Online Conference,'' a conference involving leadership from the likes of iVillage, Women.com, The New York Times and Lifetime Television. Margaret McGillin, president and founder of WOWFactor, was interviewed ''live'' over the weekend on the nation's top rated Internet-related talk show, Microsoft Network's On Computers. The show is syndicated nationally throughout the U.S. in markets including Seattle, Portland, San Diego and Armed Forces Radio worldwide. McGillin also has been featured during prime business reports and talk shows ranging from her hometown, KDKA-AM in Pittsburgh to KYW-AM in Philadelphia, WMBD-AM in Peoria and KNX-AM in Los Angeles. She also has been interviewed by ABC Radio Network. WOWFactor will be featured as Web Site of the Day in markets including KRON-TV (NBC affiliate) in San Francisco). Select print and electronic interviews in key major markets are scheduled throughout the week. The on-going national awareness and branding campaign is being handled in-house by WOWFactor/Los Angeles. ABOUT WOWFactor(tm) WOWFactor (www.WOWFactor.com) was founded with a vision of creating advantages for women in the digital economy. WOWFactor is the firstsite that is focused on generating results for women business owners -- adding to women business owners' net worth by driving exponential Ecommerce growth to them. Users are offered free access to the world's largest online directory of women-owned businesses with over 1.2 million listings and growing. Users are also provided a number of other innovative features such as a state-of-the-art business locator feature, the TradeSecrets(tm) discussion list; and WOWPower(tm) tools for transacting Ecommerce. WOWFactor was acquired by Frontline Communications (NASDAQ: FCCN - news) on October 9, 1998, making WOWFactor the first Web site for women to go public. ABOUT FRONTLINE Founded in 1995, Frontline Communications Corporation (NASDAQ: FCCN - news) provides ''Effortless Ecommerce and Internet Access(tm). Frontline offers Internet access and services to subscribers throughout the Northeastern United States, and is currently pursuing an acquisition or ''roll up'' strategy to provide extensive Ecommerce services. The statements which are not historical facts contained in this press release are forward looking statements that involve risks and uncertainties, including but not limited to, changes in the market for Internet services, regulatory and techno-logical changes, economic factors, increased competition, and the nature of supplier of customer arrangements which become available to the Company in the future. The Company's actual results may differ materially from the results discussed in any forward-looking statement. ------------------------------------------------------------------------ Contact: WOWFactor/Los Angeles Brett Holmes, 310/578-5282 (office) Brettholmes@WOWFactor.com Phone: 914.623.8553 (WOWFactor/New York from 5/24-28) Phone: 310.989.3231 (cell) or Investor Relations, Frontline Communications Lee Skoblow, 516/599-3240 Fax: 516/599-3324 Investinfo@fcc.net