To: Little Gorilla who wrote (7721 ) 5/21/1999 5:24:00 PM From: Anthony Wong Read Replies (1) | Respond to of 9523
A Bloomberg update:news.com Excerpts: Additional Markets Celebrex also has been approved for sale in eight additional markets since the beginning of 1999: Peru, Brazil, Canada, Mexico, Colombia, Argentina, Switzerland and Hong Kong. It is awaiting European approval. The FDA gave Merck's drug little, if any, advantage over Celebrex on the prescribing label, said Jeffrey Chaffkin, an analyst with PaineWebber. ''The labels are essentially the same,'' he said. The good news for Merck is that the FDA didn't highlight questions about Vioxx's potential to cause water retention, Chaffkin said. Water retention, or edema, can be a concern for doctors treating elderly patients who already are at higher risk for some heart problems. Still, Merck had hoped its extensive studies would let it say more about Vioxx's apparent lower risk of causing ulcers and irritation in the gastrointestinal tract, Chaffkin said. ''They didn't get as strong a label in the GI as they wanted,'' Chaffkin said. ''Right now, in terms of sheer revenue, I think that Celebrex will always have an advantage.'' Chaffkin estimated peak sales of Celebrex at $2 billion to $3 billion, with Vioxx more likely to sell in the bottom of that range. Single Dose Some analysts see advantages in Merck's drug. While Monsanto's pill can be used once a day, some patients take it twice. Merck's drug is a ''true'' once-a-day pill, analysts have said. ''There may be some cost advantage (to Vioxx); once-daily dosing for Vioxx could be less expensive,'' said CIBC World Markets analyst Steven Gerber. ''At present, we think Merck has the edge.'' Gerber also said the approval is a chance for Merck to showcase its Merck-Medco Managed Care division, which provides pharmaceutical benefit services. ''This is also an interesting opportunity for Merck to use the power of its Medco division,'' Gerber said. ''We think they'll do a very good job with this product.'' To catch up with the team of Pfizer and Monsanto, Merck is likely to use ads directed at consumers as well as the more traditional ones placed in medical journals. It also will probably give out thousands of free Vioxx samples, a tactic Pfizer and Monsanto have used to promote Celebrex. Drug 'War' ''It's going to be war out there,'' said Jack Lafferty, an analyst with U.S. Trust, which holds about 9 million Merck shares, according to regulatory filings. In December, Merck announced that it would hire 700 new U.S. sales representatives, adding to a then-current sales force of about 4,000.