To: marginmike who wrote (30665 ) 5/23/1999 10:47:00 PM From: Ruffian Respond to of 152472
Perspective Part II> Rest of JApan's DoCoMo by: johnqual 20904 of 20904 Given this ferocious competition, eyebrows were raised when a couple of days after the Symbian announcement, DoCoMo declared it would also work with Microsoft to help manufacturers develop new mobile communications terminals to run on Windows CE. What's more, sandwiched between these two announcements, DoCoMo found time to tell the press it was also initiating an alliance with Sun Microsystems. The purpose is to work together to incorporate Sun's Java and Jini Internet and networking software, and the Java smart card, into DoCoMo's iMode services that it is providing to digital cellular phone subscribers. Pity, then, members of the Japanese press who exasperatedly told DoCoMo executives after the third announcement that they were confused about all of these alliances, which would apparently pit groups inside DoCoMo against each other. One journalist wryly asked why the company hadn't done the full Monty and announced a fourth tieup with 3Com, the company behind the world's most popular PDA, the Palm Pilot. The answer was that even this could not be ruled out! Which brings us back to the size of NTT DoCoMo and its expanding aims. With 23 million subscribers to its various cellular phone and pager services, and revenues in the region of 2.6 trillion yen, the company is the largest carrier for mobile phone users in the world. It clearly carries a lot of muscle, and now it's starting to flex it. "They are hedging their bets," explains communications analyst Kevin Williams, with market researcher IDC Japan. "They don't want to be left out of anything. They've started offering international call services and new iMode services here in Japan. So it does all add up." A key point to remember here is that given the popularity of the Internet, e-mail, notebook and handheld PCs, PDAs and smart phones, data communications is becoming more important than voice communications. No one at this stage knows what kind of devices and services will become popular. So DoCoMo, given its resources, is simply covering all bets. To add further complications, DoCoMo plans to introduce next-generation mobile communications technology known as Wide-Band CDMA sometime around 2001. This will allow much larger amounts of data to be transferred over mobile phones than the current 32 Kbps possible over PHS phones. So we can expect a whole slew of new digital devices to appear at that time. DoCoMo's new iMode service gives an idea of what we can expect to see over the next several years. The company says subscribers can now use a special iMode mobile phone to make bank transfers, trade stocks, reserve hotel rooms and concert tickets, and play games. Around 70 content providers are working with it to provide these services, including banks and securities companies, and more will be added later. The iMode phone sports a liquid crystal display showing eight lines of six characters, a text browser and a data transfer rate of 9.6 Kbps. You pay for the volume of data transferred, plus a fixed monthly charge of 300 yen. And this is just the beginning. Copyright (C) The Japan Times All rights reserved