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To: HPilot who wrote (8771)	5/25/1999 7:33:00 PM
From: Link Lady	Respond to of 17679

I don't quite understand these speculative posts, but here is something on CNN canoe.com FOCUS-CNN, IDG enter television, online alliance NEW YORK (Reuters) - Time Warner Inc.'s CNN News Group and International Data Group, publisher of computer magazines and the "... for Dummies" books, Tuesday announced a far-reaching alliance that will link their online sites and create a weekly consumer technology television program. It will also create extensive advertising and promotional ties between the partners -- online, in print and on television. Under the three-year agreement, CNN will launch a weekly half-hour program in the autumn that will focus on consumer technology and feature IDG-branded segments. Publications and journalists from IDG, publisher of Computerworld/Infoworld, Macworld and PC World, will appear on the program. CNN also agreed to invest in a new IDG online company, which IDG officials said will likely be spun off, possibly to the public. No details on the company were released. "This is a way for us to partner with companies that have journalistic integrity and can provide us with the breadth and depth that we want," Rob Tolleson, senior vice president of business operations and development at CNN, told Reuters. CNN and IDG said they would continue to share content across their Internet sites, as they have for about a year. At the same time, IDG agreed to advertise on CNN's television and Web sites and said it intended to launch a campaign that will make it one of CNN News Group's top advertisers. "For IDG, this furthers our expansion and our global reach on TV and the Web," IDG President and CEO Kelly Conlin said during a teleconference. "For advertisers, it allows IDG and CNN to offer integrated marketing solutions." Larry Goodman, president of CNN News Sales and Marketing, added: "Although we're not linked by common ownership with IDG, we have a lot of common audience characteristics, common content ... that will appeal to advertisers. More and more advertisers are looking for integrated media packages," he said. "We think that by virtue of our individual strengths, we can help each other." Lauri Morgan, president of IDG's online group, IDG.net, said the two companies have a number of advertisers that are unique to either side. "That's probably where the biggest opportunity lies," she said. "We do know that we reach virtually every technology company, and CNN probably reaches only a small fraction of those companies. Some non-technology advertisers may be interested in reaching our audiences." According to Tolleson, the companies estimate they each will receive $50 million in benefits under the alliance. "CNN is getting $50 million in value and IDG is getting $50 million in value," he said. For its part, Tolleson said, CNN would receive the advertising, the equity stake in the new IDG company and the IDG promotions for CNN's TV show and Web sites. "But the promotion will always be for things that they're involved with," he added. IDG officials said they were still in the process of establishing the new company for the closely held, Boston-based firm's online businesses. Asked if the new entity would be spun off, IDG's Conlin said: "Yes, you can assume that."