Tuesday May 25, 8:02 am Eastern Time
Company Press Release
SOURCE: Macromedia, Inc.
Macromedia and @Home Network Forge Web
Entertainment and Advertising Alliance
Companies Join Forces to Launch shockwave.com Entertainment Center and Boost Penetration
of Enliven Rich-Media Advertising
SAN FRANCISCO, May 25 /PRNewswire/ -- Macromedia, Inc. (Nasdaq: MACR - news) and @Home Network (Nasdaq:
ATHM - news) today announced a multi-faceted alliance that includes a joint effort to provide consumers with a
personalized and compelling Web entertainment experience, and a broad initiative to increase the adoption of rich-media
Web advertising. Under the terms of the agreement, @Home's Enliven technology will be integrated into Macromedia's
Flash and Shockwave players to create the industry-standard delivery mechanism for rich-media advertisements. In
addition, the companies will allow @Home subscribers to quickly and easily access shockwave.com, Macromedia's new
Web entertainment center announced Monday.
Macromedia's shockwave.com entertainment center, comprised of a personalized site and two innovative technology
devices, will launch early this summer and will share Internet traffic with @Home Network properties. shockwave.com
provides a mix of original cartoons, comics, music and games, popular branded material from movies and television, and
user-created content -- all of which @Home subscribers can share with friends. shockwave.com will particularly benefit
from @Home Network's broadband capabilities by speeding delivery of rich-media content.
''@Home shares our passion for entertainment and rich media on the Web,'' said Rob Burgess, chairman and CEO of
Macromedia. ''This alliance extends the reach of shockwave.com and further establishes Macromedia Shockwave and
Flash, along with @Home's Enliven, as the key enablers of rich-media Web advertising.''
''When it comes to Web entertainment and advertising, Macromedia and @Home share a remarkably similar vision,'' said
Tom Jermoluk, chairman, president and CEO of @Home Network. ''The same Flash and Shockwave capabilities that will
make shockwave.com a premiere entertainment center will be integrated with @Home's Enliven technology to enable
Web-based advertising to be interactive, personal and highly effective.''
By integrating Macromedia's Flash and Shockwave players with Enliven technology, the two companies will significantly
broaden the consumer reach of Enliven's unique multimedia ad delivery and tracking capabilities, and will expand the
audience for multimedia Web advertising. Already a preferred platform for creating ad content for Enliven, Macromedia's
Web Publishing product line includes: Director, the industry standard for creating powerful multimedia content; Flash,
which allows designers to create and deliver compact, fast and beautiful vector-based graphics and animation for the
Web; and Dreamweaver, the award-winning professional Web authoring environment.
About Enliven
With 70 percent market share, Enliven is the rich media advertising solution of choice for marketers on the Web. Enliven
combines multimedia, interactivity and e-commerce capabilities with in-depth tracking and reporting in a powerful
branding, direct marketing and commerce vehicle. Unique among interactive advertising solutions, Enliven offers a
standardized way of quickly building and deploying rich media campaigns over any Internet distribution channel, including
standard dial-up, high speed (T1, ISDN), @Home broadband PC (cable), and eventually TV set-top connections. Enliven
is a wholly-owned subsidiary of @Home Network.
About @Home Network
Based in Redwood City, California, @Home Network (Nasdaq: ATHM - news) distributes high-speed Web services and
open access to the Internet to residences and businesses using its own network architecture and a variety of transport
options including the cable industry's hybrid-fiber coaxial infrastructure. The cable connection provides users significant
increases in speed over conventional Internet services. Leveraging the ''always on'' attributes of cable, @Home allows
for unique multimedia applications that go beyond current Web experiences. Individuals seeking additional information
about availability and subscription can refer to the @Home Network Web site (www.home.net). Since its founding in 1995,
@Home Network has reached affiliate agreements with 21 leading cable companies-worldwide, including AT&T
Broadband and Internet Services, Bresnan Communications Company, Cablevision Systems Corp., CasTel, Century
Communications, Charter Communications, Cogeco Cable Inc., Comcast Corporation, Cox Communications, Garden
State Cable, Insight Communications, InterMedia Partners, Jones Intercable, Cable Co., Palet Kabelcom, Prime Cable,
Rogers Cablesystems Limited, Shaw Communications and Videon CableSystems, Inc.
About Macromedia
Macromedia's mission is to add life to the Web. By providing its award- winning Web Publishing, Web Entertainment and
Web Learning solutions to Web designers, consumers and the enterprise, Macromedia is delivering a completely new
generation of Internet tools and technologies designed to transform the Web experience. Headquartered in San
Francisco, Macromedia (Nasdaq: MACR - news) has more than 550 employees worldwide and is available on the Internet
at macromedia.com.
Macromedia, Shockwave, shockwave.com, and Flash are trademarks or registered trademarks of Macromedia, Inc., as
indicated. @Home Network, @Home and the logo are trademarks of At Home Corporation and may be registered in
certain jurisdictions. Enliven and the E logo are registered trademarks of At Home Corporation. All other brands and
product names are trademarks of their respective companies.
This press release contains forward-looking information within the meaning of Section 27A of the Securities Exchange Act
of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors created by those
sections. These forward-looking statements concern the anticipated results of the relationship between @Home Network
and shockwave.com, and @Home and Macromedia's initiative to create the industry-standard delivery mechanism for
rich-media advertisements. Those results are subject to a number of risks and uncertainties, including the uncertainty of
whether subscribers will find shockwave.com's services compelling or useful; whether the companies' initiatives will
increase the adoption of rich-media Web advertising; and whether the integration of @Home's Enliven technology with
Macromedia's Flash and Shockwave players will enable Web-based advertising to be interactive, personal and highly
effective. Actual results may differ materially due to a number of factors, including: technological, operational and
financial challenges of developing services that subscribers find useful and compelling; the companies' ability to support
these services; the degree of customer and industry acceptance and support for these services and rich media
advertising; and the companies' ability to manage these services. The matters discussed in this press release also
involve risks and uncertainties described from time to time in @Home's filings with the Securities and Exchange
Commission. In particular, see the risk factors described in @Home's Form S-3 filed on April 9, 1999 and in its Form 10-Q
for the quarter ended March 1, 1999. @Home assumes no obligation to update the forward-looking information contained
in this press release.
SOURCE: Macromedia, Inc. |
