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To: Kerry Sakolsky who wrote (4668)5/25/1999 8:48:00 AM
From: bob  Read Replies (3) | Respond to of 18366
 
Is this a typo??? From LU today.

Rollingstone.Com Adds Link To Emerging Musicians
By Monica Summers

NEW YORK (Reuters) - Rolling Stone magazine is embracing the grass-roots music revolution taking place on the Internet by putting its editorial muscle into a new venture that links unsigned bands directly to music fans.

Monday, Rolling Stone said its Web site at rollingstone.com will allow unsigned acts to be evaluated by the magazine's editors and have their music distributed through the site.

Music fans would be able to listen to Internet recordings of both popular artists and newly discovered bands.

Rolling Stone said its editors would search the Internet for the best available recordings in a strategy designed to strengthen its role as a central hub for music fans.

''The Internet is revolutionizing music, giving artists new ways to be heard,'' Jann Wenner, publisher and founder of Rolling Stone magazine, said.

''We've been reviewing new music for over 30 years and are uniquely qualified to help music fans find the diamonds in the MP3 rough,'' he added.

Recently, the explosive rise of music delivered via the Web -- and the related rise in music piracy -- has provoked growing conflicts between traditional music industry powers and the emerging, decentralized music scene found on the Internet.

The MP3 compression technology used to distribute music through the Net has made the $38 billion recording industry worry about lost royalties, since the technology does not allow for copyright protection, as compact discs, tapes and other established recording media do.

Rolling Stone's new MP3 Service adds legitimacy to the new-music community growing up on the Internet. At the same time, it could complicate the role of recording studios and technology developers seeking a role in the emerging Internet music medium.

''What you've seen up to now is this sort of flea market approach to digital download that everybody's jumping on. And there's been really no way of knowing what's good and what's bad,'' Mark Hardie, an analyst at Forrester Research, said.

''Rolling Stone is one of the most powerful brands in terms of what consumers look to in terms of guidance,'' he said. In the ''Picks'' area of the Rolling Stone site (http://www.rollingstone.com/picks), editors of the magazine listen to digitized music from unsigned artists and bands and select the best to be featured in a front-page feature called ''RollingStone.com Picks.''

In addition to editor's selections, ''Download This'' (http://www.rollingstone.com/downloadthis) offers music fans access to chart-topping hits, together with a chance to write reviews and rate tracks using the magazine's five-star system.

Online readers can search music by artist name and music genre. ''Download This'' works with all of the emerging digital listening software programs including MP3, Microsoft Corp. Windows Media, Liquid Audio and Lucent Technologies Inc.'s (NYSE:LU - news) a2b music.