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To: Matt Brown who wrote (2456)5/25/1999 11:32:00 PM
From: Jeffrey L. Henken  Respond to of 2662
 
HouseHold Direct Attends RIBA Conference

SOUTHBURY, Conn.--(BUSINESS WIRE)--May 25, 1999--HouseHold Direct, Inc., householddirect.com (OTCBB: RDIM - news) received rave reviews from members of the Regional Investment Bankers Association (RIBA) who saw the first live demonstration of the new broadcast portal during the RIBA Conference at The Peabody Hotel in Orlando, Florida.

This ''glimpse into the future'' offered a tremendous and compelling story of how the HouseHold Direct (HDI) members will interact with the Company in the future.

HouseHold Direct was among only 35 companies who qualified for the attention of the finance professionals representing hundreds of firms. HouseHold Direct executives would like to thank Stuart Greenberg of RH Investment Corporation, Los Angeles, California, for acting as the Company sponsor. Mr. Greenberg is a respected senior member of the investment community with an uninterrupted 40-year track record of success and a solid reputation.

HDI would also like to acknowledge RIBA for the opportunity to present the HouseHold Direct history and future plans to the members. The HDI executive management is extremely pleased with the response they received from members of this respected organization.

During the intense three-day Conference, HDI management was provided the forum for specific presentations to hundreds of Regional Investment Banking and Stockbroker member representatives. HouseHold Direct is currently reviewing several proposals, including possible mergers, joint ventures and additional financing from various attendees.

Several Investment Bankers commented positively on the unique HouseHold Direct concepts, following Chief Technology Officer, Alfred Werner's presentation to the group. After hearing the compelling story of HouseHold Direct, Mr. Greenberg stated - ''This is a company with some great ideas and solid concepts. The future potential of the wholesale buying industry itself is dynamic and something I wasn't really aware of until I heard what John Folger (President and CEO of HouseHold Direct, Inc.) had to say.''

The presentations by Messrs. Folger and Werner impressed the audience of investment professionals and market analysts. Mr. Werner announced the recent acquisition of his software company, Thunderstick Software, by HouseHold Direct, Inc., and he expressed his commitment to and enthusiasm for the Company. The combination of brick-and-mortar service facilities across the country along with members' homes are to be equipped with advanced satellite interactive technology to facilitate customer purchases was very well received by the group.

Many RIBA members have high-tech expertise and backgrounds, and the immediately recognized the dynamic synergy resulting form the diverse HDI technology divisions. The new Internet portal venture combined with the satellite technology will give HouseHold Direct an edge within its unique market. Upon consolidating the existing 10 locations and 250,000 members, the Company will offer thousands of manufacturers new distribution channels and access to customers in ways not previously available to them.

In the weeks to come, HouseHold Direct will continue to expand its investor relations program with updated information and announcements regarding mergers and acquisitions, financing, and technology developments. The Company will be reviewing ongoing financing requirements with several firms to support the subsequent stages of operation.

HouseHold Direct, Inc. combines physical member service locations with new technology, www.HouseHoldDirect.com, bringing existing interactive shopping right to the home. Using refined data warehousing and management systems, the Company can address each individual consumer's personal preferences.

For additional investor or media information please address all inquiries to info@householddirect.com, or to have your name and address included on the Company automatic mailing list, householddirect.com.

Interested parties may contact the National Investor Relations coordinator, Sierra Communications Corporation, toll free
877-797-7979 or e-mail to ely7@gte.net.

For more on-line investor information, go to internetstockmarket.com.

Regional Investment Bankers Association is not responsible for either the accuracy or reliability of information communicated by presenting company management during the course of the RIBA Conference nor does it necessarily endorse the views expressed by the conference guest speakers. Corporate profiles (Corporate summaries) provided to RIBA are intended for informational purposes only. The views and content expressed by guest speakers are intended for informational purposes only and do not necessary express the views held by Regional Investment Bankers Association, or its members.

Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.

Contact:

Sierra Communications Corp.
Ely Alon
Phone: 877-797-7979
e-mail: ely7@gte.net

biz.yahoo.com



To: Matt Brown who wrote (2456)5/26/1999 1:04:00 AM
From: Postman  Read Replies (1) | Respond to of 2662
 
Put CDNO in for me for tomorrow please.