Story Time:
All American Semiconductor Inc.
May 17, 1999
Mitsubishi Allies with Distributors to Provide Leading
Engineering Support and Interface Solutions for ANGLEVIEW
Displays
SUNNYVALE, Calif.--(BUSINESS WIRE)--May 17, 1999--
Distribution Channels Strengthen Mitsubishi's Commitment
to Non-PC Display Markets
The Electronic Device Group of Mitsubishi Electronics America Inc. today strengthened its commitment to non-PC display markets by expanding distribution channels that provide leading engineering support and interface solutions for ANGLEVIEW(TM) thin film transistor (TFT) liquid crystal displays (LCDs). The new distribution alliances with Arrow Electronics, Inc. and Bell Microproducts, Inc. build on the success of Mitsubishi's existing relationship with All American Semiconductor, Inc., to serve the industrial, instrumentation and medical markets with best-in-class display solutions.
"Distributor relationships are the most effective approach for delivering whole-product solutions to non-commodity markets," said Dale Maunu, product manager for TFT LCDs at Mitsubishi Electronics America. "Our distributors were selected based on capabilities that will give our customers a competitive advantage by getting their products to market faster."
All American Semiconductor, Inc., Arrow Electronics, Inc. and Bell Microproducts, Inc. will provide customers with increased breadth and depth of engineering support, interface solutions and logistics management capabilities. The distributors have experience with integrating all of the components required of display systems for OEM applications, and have a range of interface solutions including touch screens, analog to digital boards, NTSC converters, and cable assemblies.
"As a long-time Mitsubishi distributor, we are pleased to have Mitsubishi on our roster of display suppliers. They have been consistently well received by our customers," said John Schlatter, corporate marketing manager at All American. "Mitsubishi's ANGLEVIEW displays are the perfect complement to our strategy of providing complete turnkey LCD solutions, from panels and controller kits to integrated assemblies. This eliminates the hassle of our customers having to design and implement their own OEM products from scratch."
By enabling production-ready, complete display solutions through its distributors, Mitsubishi strengthens its commitment to effectively serve non-PC applications. This strategy will continue to play a key role, as Mitsubishi expects to increase its U.S. TFT LCD revenue generated through distributors from 20 percent to 50 percent over the next five years.
Optimal Solutions for Medical, Industrial and Instrumentation Markets
Among the displays that will be supported through these distribution channels are the recently announced 12.1-inch SVGA resolution TFT LCD, and the 10.4-inch VGA resolution TFT LCD. They provide best-in-class front-of-screen performance with optimized viewing angles and powerful backlights for improved contrast ratio. ANGLEVIEW displays are designed for reliability, and to stand up to the demanding requirements often encountered in industrial, instrumentation and medical applications.
Outstanding Front-of-Screen Performance
Mitsubishi's ANGLEVIEW line of displays features extremely small cell gap and black matrix technologies that combine to give users outstanding front-of-screen performance. Mitsubishi's leading-edge cell gap technology measures only 4.3 microns between glass substrates. This small cell gap provides crisper text, faster response, and a wider viewing angle without image reversal. Mitsubishi's low-reflectivity black matrix technology lowers panel reflectivity to less than five percent, making it possible for users to easily view images in ambient light conditions.
Availability
Mitsubishi's TFT LCDs are available now through All American Semiconductor, Inc., Arrow Electronics, Inc. and Bell Microproducts.
About All American Semiconductor, Inc.
All American is recognized as the nation's 7th largest distributor of semiconductors and the 14th largest electronic components distributor overall. The company has offices in 33 strategic locations throughout North America. All American's Display Group offers a broad range of standard display products from complete kits (including LCD controller, inverter & cables) to standard integrated open frame, rack-mount and table-top LCD assemblies. All American also specializes in providing custom enclosures designed to exact customer specifications. More information about All American products and services can be found at allamerican.com.
About Arrow Electronics, Inc.
Arrow Electronics is the world's largest distributor of electronic components and computer products to industrial and commercial customers with 1998 sales of $8.3 billion. Headquartered in Melville, New York, Arrow serves as a supply channel partner for more than 600 suppliers and 175,000 original equipment manufacturers and commercial customers through more than 200 sales facilities and 26 distribution centers in 34 countries. Detailed information about Arrow's operations can be found at www.arrow.com.
About Bell Microproducts, Inc.
Bell Microproducts Inc. is a value added distributor of high-technology products serving the industrial and commercial markets. The company markets and distributes the products of more than 80 manufacturers of semiconductors, disk drives, tape drives, optical drives, storage systems, computers, enhancement products and peripherals primarily to original equipment manufacturers (OEMs), value-added resellers (VARs) and system integrators nationwide.
The company adds value to its products through a broad range of services, including testing, kitting, mass storage subsystem assembly and the integration of complete computer systems. Bell Microproducts, through its Quadrus Division, operates an advanced contract manufacturing facility for assembly of printed circuit boards and custom systems.
More information can be found in the company's SEC filings or by contacting the company directly. Bell Microproducts' news and product/service information are available on the World Wide Web at www.bellmicro.com.
About Mitsubishi Electric and Mitsubishi Electronics America Inc.
Mitsubishi Electric Corporation's leading-edge display technology includes projection televisions, professional display monitors and Diamond Vision(R) stadium displays, as well as its ANGLEVIEW line of color, flat-panel displays, using its advanced thin-film-transistor, liquid crystal display technology. Mitsubishi markets its flat-panel displays in North America through the Electronic Device Group of Mitsubishi Electronics America Inc. For more information, please visit angleview.com.
Mitsubishi Electric Corporation and its North American affiliate, Mitsubishi Electronics America Inc., are world-class suppliers of semiconductors and electronic products for computers, communications and visual applications. Mitsubishi combines its systems-level expertise and high-level silicon process technology to provide chip, chipset and system-on-a-chip solutions. The company is ranked among the top-10 worldwide semiconductor suppliers and offers an extensive range of semiconductor-based products in the North American marketplace, including microcontrollers and microprocessors, ASICs, memory ICs, optoelectronic products, microwave GaAs FETs, MPEG codecs and flat-panel displays.
Trademark Information
ANGLEVIEW is a trademark, and Diamond Vision is a registered trademark of Mitsubishi Electronics America Inc.
CONTACT: KVO Public Relations Tiana Wiersma, (503) 221-7421 tiana@kvo.com or Mitsubishi Electronics America Inc. John Garner, (408) 774-3191 garner_john@edg.mea.com
More about All American Semiconductor Inc.:
From leading business publications
From The Wall Street Journal |
