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To: Tony Viola who wrote (81515)	5/25/1999 11:26:00 AM
From: Amy J	Read Replies (1) \| Respond to of 186894

infobeads.com "The increase in the number of households with PCs in 1998 was the highest that we've ever seen." From ZDNet: We have just released the TUP99 results...The findings from the study are based on over 11,000 interviews completed earlier this year Home PC penetration in the US has been climbing sharply the last few years, reaching 50.3% earlier this year This is up 5.5 point from early last year and a full 10 points from 1997. It is amazing to note that now, more than 52 million US households have at least one PC. This is an increase of 6.4 million households in just the last year. The chart shows the distribution of three household groups by annual income - all US households, US households with at least one PC, and US households that acquired a PC in sometime during 1998. Nearly 40% of all US households have annual income under $30,000, but they represent only 23% of households with a PC. In contrast, households with annual income of $75,000 or more are the minority in general, accounting for only 19% of all US households, but this smaller group makes up 27% of households with a PC. The interesting most set of bars is that showing the income distribution of households that acquired a PC in 1998 (in green above). The under $30K households accounted for 28% of PCs acquired during 1998 - this aquisition rate is well above their overall share of PC households (23%). The $75K+ households accounted for 23% PCs acquired last year, below their share of PC households, but above their share of all households. But the flip side is also true - lower income households are accounting for a higher share of PC purchases than ever, making the sales to upper-income households relatively less important to the whole mix, and thus broadening the demographic profile of PC households. The increase in the number of households with PCs in 1998 was the highest that we've ever seen. In a larger context, the presence of PCs in more and more households, especially as more and more of the PCs are connected to the Internet, will inevitably change how all types of consumer products companies communicate to their customers. For more, see our InfoBead Special. Click here for details. infobeads.com