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To: Jeffrey D who wrote (371)5/25/1999 2:08:00 PM
From: Jeffrey D  Read Replies (2) | Respond to of 684
 
Well, if AGRS can get their website to work perhaps we can talk about our shopping experiences through them. Jeff

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In 1999, People Talk More About Their Last Internet Shopping Trip Than Their Favorite Movie Or Restaurant

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Story Filed: Tuesday, May 25, 1999 11:19 AM EST

PRINCETON, N.J. (May 25) BUSINESS WIRE -May 25, 1999--Star Wars(R) or that $300 bargain flight to the coast? Beanie babies(R) or the hot new restaurant in town? Given the choice, people talk more about their Internet shopping experiences than their favorite film or restaurant, according to a series of three independent studies released today. Word of mouth is the secret ingredient in today's market-driven economy and shopping on the Internet is what people love to talk about.

The studies found that: - The average U.S. adult tells 8.6 other

people about their

favorite movie - The average U.S. adult tells 6.1 other people

about their

favorite restaurant - The average Internet shopper tells 12 family
members, friends,

relatives, co-workers and others about their Internet shopping experiences

Average Number Of Other People Told About E-Commerce Classes(a)

Products TOTAL Family Friends Relatives Co- Others
workers
Auctions 14.8 3.2 5.0 2.0 2.6 2.0

Travel 12.2 3.2 3.3 2.0 2.5 1.3

Services

Books/videos 11.7 3.0 4.4 1.5 2.2 0.6

Computer 11.7 2.7 3.7 2.0 2.4 0.9

Hardware/
Software

CDs/Cassettes 11.0 2.8 3.7 1.3 1.8 1.5

Stocks 10.6 2.6 3.7 1.5 1.9 0.9

Average Number Of Other People Told About Specific Internet
Shopping Companies(a)

Company TOTAL Family Friends Relatives Co- Others
workers
Priceline.com 17.8 3.5 5.5 2.3 3.7 2.8

eBay 14.1 3.1 4.6 2.2 2.6 1.6

Amazon.com 9.2 2.3 3.0 1.0 1.7 1.1
"The word-of-mouth statistics on Internet shopping are among the highest we've ever seen for any type of product or service," said James Ware, vice president, research, for The Concours Group. "Normally a handful of referrals, like those with movies and restaurants, would be considered exceptional. These statistics demonstrate just how big a force e-commerce is becoming. It used to be that simply having an online account was enough. Now, social bragging rights are starting to transfer to those who do their shopping on the Net. People are very excited about how these e-commerce companies are delivering big savings over the brick-and-mortar world and allowing them to get things they couldn't otherwise." (a) Data contains the combined results of three independent surveys

conducted by Opinion Research Corporation International of Princeton, NJ, sponsored by priceline.com. Non-priceline

referrals are projected from two independent surveys that sampled a total of 403 randomly selected U.S. adults who identified

themselves as Internet shoppers. Priceline.com referrals are based on interviews with 1,000 priceline.com customers. Survey

reliability is based on sample sizes for each survey and ranges from +/- 3% for the priceline.com data to +/- 8-14% for the other

companies and products surveyed. Survey reliability regarding word-of-mouth for movies and restaurants is +/- 3% based on a

total sample size of 1,000.

For purposes of establishing an average number of persons told about each e-commerce sector and service, a value of 15 was used whenever a respondent said she told "more than 10" people about a particular company or product. For movie and restaurant word-of-mouth questions, respondents were asked to give a total number of other people told.
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