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Technology Stocks : IDT *(idtc) following this new issue?* -- Ignore unavailable to you. Want to Upgrade?

To: Augustus Gloop who wrote (8377)	5/25/1999 3:09:00 PM
From: gerard mangiardi	Respond to of 30916

Thought we would get between 20-22 level. Acting terrible but still sitting long a bunch.

To: Augustus Gloop who wrote (8377)	5/25/1999 8:10:00 PM
From: Stitch	Read Replies (3) \| Respond to of 30916

NASDAQ777, Let me help you with your spanish This price action el suckoes Hispanic users...........give me a break!!!! I can see the instructions now Step one....Disconnect the can from your kite string. Step two....Plug the Kite String into Modem jack....need I go on? Well, perhaps before you do, I should tell you that IDTC's targeting of the Hispanic market with their ISP is smart business IMO. Your discount of the Hispanic market and feeble attempt at racial humor suggest that you are not very objective on evaluating this latest addition to what IMO is a stunning list of business initiatives from this increasingly interesting company. There are many good sources on the U.S. Hispanic market. But the following comments from one source may serve to provide you with a more positive view of what IDTC is doing: The U.S. Hispanic market is currently 11% of the total U.S. population, and it is the fastest growing in the U.S. It is nearly equal to the non-Hispanic African-American population and it will surpass it by the year 2005, according to U.S. census projections. What does it take to woo this market? Strategic Research Corp., authors of the 1998 U.S. Hispanic Market Study, offers a few key points.  You have got to do business in Spanish. Spanish is the first language that more than 90% of the U.S. Hispanic population learn, and it is the language that most continue to speak at home and in which they feel most comfortable.  Waiting for this market to grow more Anglo is a big mistake. U.S. Hispanics have created a new model for acculturation. Unlike earlier ethnic groups that came to the U.S. striving to assimilate, the Hispanic population strongly identifies with its ethnic background and continues to hold tightly to Latin language and customs. More than three-quarters, 82%, say they are leaning more toward being, feeling and acting Hispanic.  Hispanic people read newspapers and magazines in numbers not significantly different from Anglos, but the majority, even those born in this country, do it in Spanish. While it's true that Hispanics in this country tend to be less well-educated than their Anglo counterparts, that doesn't reduce the time they spend with print media in comparison to other segments of the population.  The market is concentrated and readily targeted. As Liza Gross, publisher of the Tribune Co.'s Exito, a free Spanish-language weekly in Chicago, says, "It's a circulation director's dream."  For advertising to work, it must be in Spanish. More than 50% of the Hispanic population says that they find American-made products reliable, but they are most likely to buy them if information is provided in Spanish. Ana Maria Fernandez Haar, president of Integrated Marketing Communications calls it "share of heart." She says that to persuade Hispanics to be brand loyal, marketers must encourage feelings of acceptance and that requires speaking to people in the language they understand best. Growth In Market There is plenty of room for growth in the Hispanic market. Kirk Whisler, who publishes the annual National Hispanic Media Directory and who is founding president of the National Association of Hispanic Publications, says that the Hispanic market is highly underserved. Best, Stitch