To: donkeyman who wrote (905 ) 5/25/1999 8:41:00 PM From: Jeffrey D Respond to of 3519
Unfortunately, X-Stream not mentioned in this story. Jeff << INTERNET WORLD: UK Internet penetration smashes through 10 million barrier -------------------------------------------------------------------------------- Story Filed: Tuesday, May 25, 1999 7:20 PM EST MAY 25, 1999, M2 Communications - New research to be launched at this week's Internet World UK '99 (May 25-27 at Earl's Court 2) reveals the number of Internet users in the UK now exceeds 10 million. Over three million new net denizens have arrived in cyberspace in the five months since Christmas, mainly attracted by the availability of free Internet access provided by free ISPs like Dixon's Freeserve and competing services from the likes of Tesco, Barclay's, Waterstones and Egg from Prudential. Results from two new research studies, both conducted by UK research house Fletcher Research, will receive their first airing at Internet World. Together the two studies - one covering 2000 UK households and the other centring on data drawn from 39,000 UK-based respondents - represent the largest online surveys completed in the UK. According to William Reeve, Head of Internet Practice at Fletcher Research, the data throws up some interesting dichotomies, not least the fact that despite breaching the 10 million barrier, the Internet remains a place for the more highly educated and better remunerated Briton. "We might have expected to see some shake up of the traditional, almost cliched, perception of the UK Internet user as male, university educated, aged under 45 and affluent," he said. "While almost a quarter of all UK Internet users are now over 45 (up from 19 per cent in December 1998) and almost four out of every 10 Internet users are female (up from under three a year ago), the entire UK Internet population remains resolutely affluent. Over 80 per cent of users are from the ABC1 socio-economic bracket. The Internet in Britain is still not a mass market phenomenon." The research goes into detail about the impact that free ISP services are having on the market. It also highlights trends and volumes in UK online shopping, Internet usage patterns and other demographical data such as media consumption, on-line advertising and personal finance on-line. The main results from the two surveys are to be made available at a keynote address by William Reeve at Internet World on Wednesday 26 May at 2.00pm (Room K04). >>