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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: Paul Viapiano who wrote (4203)	5/25/1999 10:46:00 PM
From: art slott	Read Replies (1) \| Respond to of 13157

T owns @Home. Actv will work best with broadband. Actv is working with T. Management says T has laid out the Red Carpet for them. Leo Hindery runs T's cable and broadband and used to run TCI with Malone. Malone is Actv's largest shareholder(Liberty). Connecting the dots for those not in the know. AtHome 'on track' for fourth-quarter profit CEO: Million subscribers by 2000 By Brenon Daly, CBS MarketWatch Last Update: 8:21 PM ET May 25, 1999 Also: Software Report SAN FRANCISCO (CBS.MW) -- AtHome is "on track" for 1 million broadband subscribers by year's end, when the company will also hit profitability, the company's chief executive said Tuesday. Today on CBS MarketWatch Tech crater engulfs Street Web stocks slammed again Barnesandnoble.com gains on debut Deja vu: McKesson to restate results Kushner-Locke: Picking up the pieces More top stories... CBS MarketWatch Columns Updated: 5/25/99 6:28:18 PM ET Tom Jermoluk also told CBS.MarketWatch.com his company's acquisition of Internet search engine Excite will close Friday. Excite's (XCIT: news, msgs) chief executive, George Bell, is to serve as president at the combined company. Follow the merger, the media division of the cable-online-services company will supply about 45 percent of total revenue, compared with 15 percent in the current AtHome. Subscription fees to the AtHome service, which allows speeded-up Web surfing, will supply another 45 percent of the combined company's revenue. The remainder will come from the company's work-related service. A key component of the media growth will be online advertising, according to the company's CEO. Jermoluk said AtHome is looking to develop "animated advertising that relates to viewers" to draw a larger chunk of online advertising. Net advertising is expected this year to total just $3 billion to $4 billion, compared with the $288 billion spent on television commercials. Until now, most online advertising has resembled static brochures posted on the Web. In the future, online ads are likely to look more like television clips. Of course, that'll require the data-heavy animation files to be sent over "fat" broadband pipes, like cable TV lines. More clicks ATHM NASD Last Chg. 112 13/16 -2 5/8 % Chg. Vol. -2.27% 5,551,600 Day Lo. Day Hi. 112 123 3/4 Open Prev. 116 11/16 115 7/16 As of May 25/99 10:31 pm ET Last Trade May 25/99 4:01 pm ET 15 MIN. DELAY Already, users of AtHome's broadband technology have shown different browsing practices from those of other Web surfers. Hambrecht & Quist analyst Danny Rimer noted in a research report that AtHome subscribers viewed 120 pages per session, compared with just five for customers of traditional Internet service providers. Jermoluk made his comments during an address at the opening day of the Macromedia users conference in San Francisco. AtHome said Tuesday it will pair some of its software with Macromedia's (MACR: news, msgs) Flash and Shockwave players to allow more graphically intense advertising. See related story. In the most recent quarter, AtHome (ATHM: news, msgs) signed up 33 advertisers, including Federated Department Stores' (FD: news, msgs) Macy's, privately held Visa International and Ford (F: news, msgs). The second half of the year promises to be an eventful one for Redwood City, Calif.-based AtHome. The company is expected to turn a profit in the fourth quarter, reversing a $7.6 million loss, excluding charges, posted in the same quarter last year. The number of AtHome subscribers by the end of the year is expected to triple to 1 million from the level at the beginning of 1999, according to the company. AtHome's stock fell 3 7/8 to 119 5/16 on trading of 5.3 million shares, well above the average daily volume of 3.5 million shares. Even with the decline, the market values AtHome -- which had sales of $48 million in 1998 -- at more than $14 billion. Shares of Macromedia have gained more than two-thirds in value since the beginning of the year but fell 1/2 to 45 7/16 Tuesday. Brenon Daly is a reporter for CBS MarketWatch. Printer friendly format