FNHC NEWS:
Finet Announces Content Partnership with Cox Interactive Media
WALNUT CREEK, Calif., May 26 /PRNewswire/ -- Finet Holdings Corporation (Nasdaq: FNHC - news), ''America's Home Finance Network,'' announced today that it has entered into a mortgage center sponsorship with Cox Interactive Media's (CIMedia) new real estate listing site.
As part of the agreement, Finet will have exclusive rights to several mortgage related key word search terms such as ''Mortgage,'' ''Loans,'' ''Interest Rates,'' ''On-line'' and ''Refinance.'' Additionally, Finet will have a fixed position on CIMedia's Money channel and property listing section for which listings will be provided by REALTOR.com, the nation's leader in on-line home listings.
This new functionality will be implemented on June 1, 1999 on CIMedia sites in 15 top markets where CIMedia currently operates a city site. The partnership is expected to result in over 15 million impressions annually. After the sites go live, Finet plans to launch a television ad campaign to measure how a mixed-media message performs.
''CIMedia's local brands have high awareness within these select markets,'' said Mark Korell, Chairman and CEO of Finet. ''We expect the new relationship and follow-up campaign to create great awareness for Finet's Interloan.com consumer brand, as well as CIMedia.''
''Helping busy people manage their lives is the goal of our site, and certainly, buying a home is very important to our visitors,'' commented Debbie Campbell, VP of Advertising Sales for CIMedia. ''These tools from Finet will further enhance our real estate channel.''
About Finet
Finet Holdings Corporation, including its wholly owned subsidiaries (the ''Company''), operator of FiNet.com, ''America's Home Finance Network'' is a leading edge provider of e-commerce home financing services that facilitates home ownership through a variety of technology-based products and automated services for consumers and real estate service providers. The Company offers automated financing solutions to electronically enabled mortgage brokers through Monument Mortgage and consumers directly through its Internet sites: www.interloan.com, an on-line home financing site; and www.iqualify.com, a Smithsonian Award-winning on-line automated consumer loan analysis service with access to multiple lenders. Internet distribution channels include Internet financial sites, Internet home listing sites, financial lead aggregators and local and national Internet portals.
About Cox Interactive Media
The Cox Interactive Media network includes 25 city sites and three specialty sites, BlackFamilies.com, FASTBALL.com and GreatOutdoors.com (www.cimedia.com). CIMedia, founded in 1996, is a subsidiary of Cox Enterprises, Inc., and is headquartered in Atlanta. A leading media company, Cox Enterprises includes Cox Newspapers, Inc. (newspapers, direct mail marketing, book publishing), Cox Broadcasting, Inc. (TV, spot sales, television production, research, publicly traded Cox Radio, Inc.) and publicly traded Cox Communications, Inc. (cable distribution, programming, broadband communications) in addition to Cox Interactive Media. The company is also the world's largest operator of automobile auctions through Manheim Auctions, providing financial services, government auctions, online services and price guides.
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