To: Stock Watcher who wrote (9687 ) 5/26/1999 12:44:00 PM From: Francois Goelo Read Replies (1) | Respond to of 52051
S.W, very BULLISH NEWS for MDIH! Will it ever get off its posterior?...New York Lottery Reorders MDI'S Wheel of Fortune Game HARTFORD, Conn.--(BUSINESS WIRE)--May 25, 1999--MDI Entertainment, Inc. (OTC BB:MDIH) announced that the New York Lottery has reordered ten (10) million additional tickets for MDI's Wheel of Fortune licensed lottery game. The decision to renew, made after only two weeks of sales, reflects the strong early sales of the Wheel of Fortune instant game. The New York Lottery will print ten (10) million additional $2.00 tickets. The total game is now expected to generate over $40 million in revenue for the Lottery and contribute over $10 million to education in the Empire State. The game has a top prize of $50,000. In addition, with this new printing, the Lottery is offering players the chance to win one of twelve (12) trips for two to Hollywood, plus an audition to become a contestant for Wheel of Fortune. Recently, Shirley Romasko of Wauwatosa, Wisconsin became the first lottery player selected to appear on the Wheel of Fortune show. She won over $3,500 in prizes. Also, by following instructions on the back of the ticket, players can purchase a Wheel of Fortune T-shirt and receive $10.00 in lottery coupons in a tie-in program being run by MDI and the Lottery. To date, MDI has received nearly 3,000 T-shirt orders. With the additional tickets and T-shirt sales, the total value of the MDI contract should exceed $400,000. This T-shirt program is the precursor to MDI's initial E-Commerce plans announced on May 7, 1999. MDI will establish web sites, as well as catalogs, to enable players holding non-cash or merchandise winning tickets to purchase themed merchandise by using the non-winning tickets as discount coupons. The sites will be lottery and licensed product specific and will allow ticket holders to apply the original price of the ticket for discounts towards the purchase of merchandise available through the web sites and catalogs. Tickets can be aggregated for discounts of up to 20%. ''We are gratified by the New York Lottery players' response to the Wheel of Fortune game and the T-shirt offer,'' stated MDI President & CEO Steven M. Saferin. The Lottery's reorder attests to the strength of the Wheel of Fortune brand and the players' interest in the T-shirt offer helps confirm that strength. MDI specializes in creating, marketing and implementing entertainment-based promotions to the North American lottery industry. MDI revolutionized the lottery industry with its introduction of second chance merchandise prizes. MDI's current lottery promotions include scratch games featuring properties such as Dick Clark's American Bandstand, Louisville Slugger, Times Square 2000, Harley-Davidson, Twilight Zone, Star Trek and Betty Boop. The Private Securities Litigation Reform Act of 1995 provides a ''safe harbor'' for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by MDI) contains statements that are forward-looking, such as statements relating to the future anticipated direction of the lottery industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of MDI. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal or state tax laws and market competition factors. -------------------------------------------------------------------------------- Contact: MDI Entertainment, Inc. Steven Saferin (860) 527-5359 --------------------------------------------------------------------------------