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To: rbotik who wrote (19084)	5/26/1999 7:43:00 PM
From: The Flying Crane	Respond to of 40688

Hi everyone: >>"I have over 30 years in broadcast and advertising. Don't expect immediate results from any ad campaign. Test markets have proven over and over again it takes a bell curve of awareness to set in. Top-of-mind is a delayed function of advertising. That is, sales will continue to climb when all ads cease for exactly the same period of time it took to achieve initial awareness. Once you have reached public awareness, you have momentum and that must never cease in a competitive market. There can be weeks of hiatus without a dip, but once momentum is underway, it must be fed regularly. I have a feeling Glenn is fully aware of the bell curve."<< Excellent point! Always appreciate pointer from someone who has the related professional experience. This is the beauty of this forum, everyone with the related professional experience can share information to confirm or negate the fact or opinion. This remind me of CigarHolder, who gave us an insightful picture and background of the insurance business and AON. rbotik, from your pointer above, it is now even more important that long-term investors continue to be patient about the result and be conservative with their expectation. With the wind blowing, the PNLK ship continues to sail straight ahead... Remember everyone, To Each Your Own and Prosperity to ALL!