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Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?

To: stockman_scott who wrote (129055)	5/26/1999 9:03:00 PM
From: rudedog	Read Replies (1) \| Respond to of 176387

scott - I think they hired CPQ's old ad agency - a team who impressed me as being much more interested in winning awards with "concept ads" than in selling product. I hope they do better for DELL than they did for CPQ...

To: stockman_scott who wrote (129055)	5/26/1999 10:02:00 PM
From: calgal	Read Replies (1) \| Respond to of 176387

Scott: Their print campaign is decent. I just don't think their television is as effective as it should be. You don't watch a Dell Commercial and remember it. I think they need to improve in that area. They have to continue reaching the businesses and increase their reach to the non business consumers. Our Technical Director gets a beautiful Dell direct marketing piece. It is a different piece than I get at my home. I asked our Technical Director why we can't buy a Dell for our companies nationwide. No one from Dell has ever called on my company. I have done more PR for Dell with my company than Dell has. We employ lots of people and probably 50 engineers, across the country. I have influenced friends and relatives to buy a Dell, but they were not reinforced by turning on the television and seeing an ad on a regular basis. My parents have had exposure to Dell through me and through being avid CNBC and CNN watchers. But until I suggested that they buy a Dell, it never hit home. So, he is missing the boat somewhere on his advertising. This advertising thing hits home for me! Coca Cola is the #1 Trademark in the world and they advertise everywhere. You have to keep your name in front. LW

To: stockman_scott who wrote (129055)	5/26/1999 10:11:00 PM
From: edamo	Read Replies (2) \| Respond to of 176387

scott..re "bigger than life" mikey had the perfect venue when he did the "direct from dell" book tour...much to the chagrin of some on the thread, the comments are not being made about the company present state, which is great, but how the equity markets "perceive" the future...dell really has no innovative advertising ala intc, ibm, even gtw.... they need a hook to give them brand identity..like the little intel tune....you hear it, don't even have to ask "intc inside"....grow at 40%, with stagnant stock price, does reflect on management...what was the last major thing we heard from mikey...did he make the announcement about the ibm parts sourcing deal????