To: Gutterball who wrote (248 ) 5/27/1999 10:00:00 AM From: Gutterball Read Replies (2) | Respond to of 270
iVillage to launch technology channel with ZDNet content NEW YORK, May 26 (Reuters) - iVillage Inc. (Nasdaq:IVIL - news), a community-oriented Internet site for women, said Wednesday it has plans to develop a new Web channel focused on technology using content provided by ZDNet (NYSE:ZDZ - news), the online unit of media and marketing company Ziff-Davis Inc (NYSE:ZD - news). The new computing channel, which is scheduled to launch some time in the third quarter will be geared toward the growing number of women who are using the Internet to pool information in their personal and professional lives. As part of the deal with ZDNet, iVillage.com ivillage.com members will be able to access top technology news, software tips and buying information offered via ZDNet's computershopper.com, Family PC, Yahoo! Internet Life, PC Magazine, as well as downloads and software information from the ZDNet Software Library. ''The goal of the computing channel is to teach women that computers can help them in their daily lives,'' said Kate Hanley, the producer of the computing channel. ''It's not so much about teaching them how to become technological wizards.'' Hanley said the computing channel will be divided into three main communities, so whether women are new users or experienced users they can access content that is geared toward the knowledge level of the individual. The site will also include information on the top ten software downloads for women every week, where producers of the site go into ZDNet's expansive software library and handpick what they think is useful to a female audience, such as a software program to manage a family's health records. iVillage.com boasts 5.5 million unique monthly visitors to their site and provides interactive services through 15 channels, including Baby Shop, Better Health and Parent Soup. In late afternoon trading shares of iVillage were almost $48 per share, up about $3 from Tuesday's close on the Nasdaq stock exchange. Shares of ZDNet were trading at just below $19, off about $1 from Tuesday on the New York Stock Exchange. --------------------------------------------------------------------------------