Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: nihil who wrote (81770)	5/27/1999 10:36:00 AM
From: Elmer	Read Replies (1) \| Respond to of 186894

Re: "This Intel PIII robot ad is about as dumb as anything I've ever seen. " Perhaps that's the cause of the recent price drop. I continue to miss the message there of having a male band sing "I feel pretty". EP

To: nihil who wrote (81770)	5/27/1999 1:38:00 PM
From: Amy J	Read Replies (1) \| Respond to of 186894

Re: "This Intel PIII robot ad is about as dumb as anything I've ever seen" Hi Nihil, I recall Elmer posting something about this last month too, about a guy in the ad saying something about, "you're lucky to be with me because I'm so pretty." An ad campaign shouldn't have a negative impact (sure, some intentionally try to invoke a strong reaction even if its negative, but this has never been Intel's style.) It's unusual for a large company with Intel's image to release negative-impact ads, and it's a mistake to release any ad which negatively impacts any of their demographic buyers (which, it sounds like it did.) I think Intel will need to be very careful about marketing to the consumer home market. They will need to continually reassess the demographic profile, because it would be a mistake to think that 90% of all PC buyers are males in their twenties/thirties (which is what some of the historical high-tech consumer buyer profiles were indicating about 5 years ago for some non-PC, high-tech consumer product-lines.) Although, one could argue maybe these demographics occur because we aren't creativily incorporating/encouraging other potential buyers by the design of the product-lines and ads. A buyer might not be introduced to a product if the ad doesn't target them, and a buyer may not buy a product if the products do not target their demographic preferences/desired features. In 2 years, it's expected that 45% of all Internet users will be women and hopefully Intel won't do what the car industry did: where they ignored the reality that women were actual buyers of the cars too. eMachines appears to have noticed this too and I bet they intend to capitalize on the opportunity. Your point is valid and I hope Intel addresses this issue. Amy J

To: nihil who wrote (81770)	6/18/1999 7:23:00 PM
From: Thomas G. Busillo	Read Replies (1) \| Respond to of 186894

nihil, that damn robot is the problem. Did Edelstone mention the robot in his report? If you see it 1-3 times in a focus group it's "charming". However, when you're sitting in a sweltering apartment watching NYPD Blue reruns on Fox and you see that thing coming at you for the 80th time and you hear the first notes of that candy-ass song, if you're like me, you will have changed the channel. Your immediate reaction will not be "gee, maybe I will move from a P-233 w/ mmx to a PIII", but rather "get this friggin' thing out of my face". That is one of the worst ads I've ever seen. And then multiplying it's general lameness by the overexposure - just thinking about I'm starting to get pissed. Hey Intel - this is bordering on abuse of the public airwaves! Enough with the robot! disco music + bunny suits = "hip", "that's cool", etc. robot + that song = "Why does Intel suddenly think we're all morons?" AMD should have at least one ad in the K7 campaign involving a robot being smashed, mangled, or mutilated. And the band too. AUDIO: house/techno VISUAL: some guy using a K7 to guide a team of robot drones that corners the Intel robot in a dark alley...a drone helicopter, also guided on a K7 system, picks it up with a magnet (and it's VERY, VERY important here that the audience sees the mixture of pain and fright on the robot's face) dumps it in a trash compactor, and smashes it...then the guy operating the drone's turns to his superior and asks "can we get the band now?" Would it sell more K7's? I don't know, but it would give us all a vicarious thrill, and a very satisfactory one at that <g> Good trading, Tom