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Technology Stocks : America On-Line (AOL) -- Ignore unavailable to you. Want to Upgrade?

To: CGarcia who wrote (18949)	5/27/1999 2:44:00 PM
From: Ed Forrest	Respond to of 41369

Has this been posted yet?If yes,sorry. SAN FRANCISCO--Marc Andreessen, one of America Online's newest employees, came to town today to preach that old-time AOL religion. Andreessen, who became America Online's chief technology officer after AOL acquired Netscape, served up a keynote address at the Macromedia user conference here that reflected AOL's time-tested strategy of targeting consumers with easy-to-use devices and effective, self-propagating communications tools. "As an industry we need to say we're not about creating new technology anymore," said the software engineer who found fame and riches inventing the Web browser later marketed by Netscape. "It's about the fact that this is increasingly a consumer phenomenon, driven by consumer behavior." Andreessen noted that most consumers have little interest in the technical underpinnings of their computers and software and are chiefly interested in having simple user interfaces. "Tom Hanks and Meg Ryan were not downloading Java applets," quipped Andreessen, refering to the feature film You've Got Mail, which prominently featured AOL. Ed Forrest