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Biotech / Medical : VD's Model Portfolio & Discussion Thread -- Ignore unavailable to you. Want to Upgrade?


To: biowa who wrote (6710)5/27/1999 10:36:00 PM
From: Biomaven  Read Replies (1) | Respond to of 9719
 
biowa,

According to the company, the "in-the-field" trial was not powered to show differences between Claritin and nora. Because there is so much variability you need huge studies to prove anything.

Nora clearly has substantially quicker onset of efficacy than Claritin; not clear if this advantage will be maintained over Claritin II.

The SEPR drug is clearly a huge improvement over Hismanal, which itself was a >$100m drug before the safety concerns, slow onset of action and increased competition dragged it down to its present $50m. Zyrtec, with good efficacy but more drowsiness is a $500m drug.

There are apparently enough differences among the existing antihistamine drugs that some work better for particular people than others. Hismanal actually has a pretty good reputation efficacy wise.

Bottom line here is that I think they at very least have a good niche drug, which in this market means >$100m.

The market risk is that it will get caught between generic Claritin (not for a few years yet) and the improved Claritin II. My sense is that if they undercut Claritin/Claritin II in price they will have enough time to establish a decent drug before the generics kick in. The HMO's are always happy to approve a cheaper, roughly equivalent drug.

Peter



To: biowa who wrote (6710)5/28/1999 12:42:00 AM
From: Thomas M.  Read Replies (1) | Respond to of 9719
 
Peter has answered your question better than I can. My only comment is that I doubt SEPR/JNJ were really trying to justify premium pricing for Nora. They were probably just trying to establish some edge in efficacy as an entry point into this competitive market.

Tom