To: Glenn D. Rudolph who wrote (58941 ) 5/28/1999 1:59:00 AM From: Mark Fowler Read Replies (2) | Respond to of 164684
uesday May 25, 10:52 AM Eastern time Company Press Release In 1999, People Talk More About Their Last Internet Shopping Trip Than Their Favorite Movie Or Restaurant PRINCETON, N.J.--(ENTERTAINMENT WIRE)--May 25, 1999--Star Wars(R) or that 300 bargain flight to the coast Beanie babies(R) or the hot new restaurant in town Given the choice, people talk more about their Internet shopping experiences than their favorite film or restaurant, according to a series of three independent studies released today. Word of mouth is the secret ingredient in today's market-driven economy and shopping on the Internet is what people love to talk about. The studies found that: - The average U.S. adult tells 8.6 other people about their favorite movie - The average U.S. adult tells 6.1 other people about their favorite restaurant - The average Internet shopper tells 12 family members, friends, relatives, co-workers and others about their Internet shopping experiences Average Number Of Other People Told About ECommerce Classes(a) Products TOTAL Family Friends Relatives Co Others workers Auctions 14.8 3.2 5.0 2.0 2.6 2.0 Travel 12.2 3.2 3.3 2.0 2.5 1.3 Services Books/videos 11.7 3.0 4.4 1.5 2.2 0.6 Computer 11.7 2.7 3.7 2.0 2.4 0.9 Hardware/ Software CDs/Cassettes 11.0 2.8 3.7 1.3 1.8 1.5 Stocks 10.6 2.6 3.7 1.5 1.9 0.9 Average Number Of Other People Told About Specific Internet Shopping Companies(a) Company TOTAL Family Friends Relatives Co Others workers Priceline.com 17.8 3.5 5.5 2.3 3.7 2.8 eBay 14.1 3.1 4.6 2.2 2.6 1.6 Amazon.com 9.2 2.3 3.0 1.0 1.7 1.1 "The word-of-mouth statistics on Internet shopping are among the highest we've ever seen for any type of product or service," said James Ware, vice president, research, for The Concours Group. "Normally a handful of referrals, like those with movies and restaurants, would be considered exceptional. These statistics demonstrate just how big a force e-commerce is becoming. It used to be that simply having an online account was enough. Now, social bragging rights are starting to transfer to those who do their shopping on the Net. People are very excited about how these e-commerce companies are delivering big savings over the brick-and-mortar world and allowing them to get things they couldn't otherwise." (a) Data contains the combined results of three independent surveys conducted by Opinion Research Corporation International of Princeton, NJ, sponsored by priceline.com. Non-priceline referrals are projected from two independent surveys that sampled a total of 403 randomly selected U.S. adults who identified themselves as Internet shoppers. Priceline.com referrals are based on interviews with 1,000 priceline.com customers. Survey reliability is based on sample sizes for each survey and ranges from /- 3 for the priceline.com data to /- 8-14 for the other companies and products surveyed. Survey reliability regarding word-of-mouth for movies and restaurants is /- 3 based on a total sample size of 1,000. For purposes of establishing an average number of persons told about each e-commerce sector and service, a value of 15 was used whenever a respondent said she told "more than 10" people about a particular company or product. For movie and restaurant word-of-mouth questions, respondents were asked to give a total number of other people told.