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Technology Stocks : e.Digital Corporation(EDIG) - Embedded Digital Technology -- Ignore unavailable to you. Want to Upgrade?

To: David B who wrote (4940)	5/28/1999 9:10:00 AM
From: JAMES F. CLASPILL III	Read Replies (1) \| Respond to of 18366

The name on the players will be the OEM's, not e.digitals'. EDIG will not be involved marketing the plays either. JMHO

To: David B who wrote (4940)	5/28/1999 9:15:00 AM
From: Dave Swanson	Respond to of 18366

E.digital will not be selling any of their "products" themselves. As stated by the recent press release, they and Lucent are "offering to OEM customers the licensing of their reference design as well as the handheld solid-state music player". This means that other outfits with their own recognized name(s) will be doing the actual selling to the public.

To: David B who wrote (4940)	5/28/1999 9:19:00 AM
From: Tinroad	Read Replies (4) \| Respond to of 18366

David: Don't be too concerned about marketing of the player. It has been designed and prototyped by EDIG, but is being built by others. EDIG is an engineering and design company, with only 17 employees. What they sell is mostly intellectual properties. The folks at Lucent, in conjunction with some music or hi-fi industry biggie, will take care of the marketing angle; and branding of the player is not, IMHO, a concern. News of whose name the players will be sold under is imminent, and will undoubtedly be a household name with instant recognition. Concurrent with that info will come contract announcements concerning production quantities, pricing, etc. At that point, expect a pop in EDIG and big volume increases. The real party has yet to begin, but keep your calendar open in mid to late June, if not sooner (IMHO). Tinroad