To: changedmyname who wrote (77187 ) 5/28/1999 11:50:00 AM From: Smart_Money Respond to of 119973
If RAZF mention this on CNBC we could have a huge pop. NEW YORK--(BUSINESS WIRE)--May 25, 1999--In the under two months since Razorfish, Inc.(NASDAQ: RAZF) formed a special internal group to focus on wireless and mobile devices and applications, the company has announced work with eight clients in this area, including Pohjola, a large insurance company, and Finnair, the national airline of Finland. Other clients include a stock exchange, a stock brokerage firm, a free email provider, and a news agency. Razorfish is one of the first companies to embrace the design and production possibilities of mobile products and services, focusing first on technologies surrounding the new Wireless Application Protocol (WAP). WAP-enabled devices, such as the new Nokia 7110 cellular phone, should arrive on the market this fall. "Mobile services are the wave of the future," commented Craig Kanarick, Chief Scientist at Razorfish. "If you thought the Internet made an impact on the world, just wait until WAP services become widespread. This will be huge. We're going to constantly expand our efforts in this area to keep up with rapidly increasing demand." "We're probably the first company in the world to have a WAP address on its business card," explained Mika Peltola, Managing Director of the Razorfish office in Helsinki, Finland. Finland leads the world in per-capita usage of cellular telephony services and is a natural market for mobile digital technology. The service Razorfish created for Finnair is targeted at key customers with Finnair Plus accounts. Customers can access their accounts, check their Plus Points (Finnair's frequent flier program), shop for products in the WAP Shop, get special offers, check flight schedules, and will soon book and change flights. Nokia demonstrated this service at the World GSM Congress at Cannes, the Teleoperator Conference at Zell-am-See, and Cebit-99. "Finnair aims to be a front runner in its industry and to develop its wireless services extensively. Our competence with wireless Internet services has given Razorfish a fast access to this market," said Timir Bhose, Development Manager at Finnair. Pohjola and Razorfish recently presented the world's first mobile insurance service. Aimed at minimizing casualties and enhancing customer care, the service gives subscribers a clear cut information package about how to use their mobile devices in case of an accident. It is one of a wide range of projects on which the two organizations are collaborating. Razorfish is a strategic digital communications company with offices in Hamburg, Helsinki, Los Angeles, London, New York, Oslo, San Francisco and Stockholm. Razorfish provides Digital Change Management (sm) services to leading companies worldwide. Focusing on unique user experiences, the company provides strategy, design, and technology services. Recent clients include Excite, Intel, Nokia, Encyclopaedia Britannica, Charles Schwab, and British Aerospace. More information about Razorfish can be found at razorfish.com . Individuals with WAP-enabled devices can learn more at wap://wap.razorfish.fi andwap.razorfish.fi .