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Technology Stocks : ITURF Inc. ( NASDAQ:TURF ) -- Ignore unavailable to you. Want to Upgrade?

To: Susan Saline who wrote (367)	5/28/1999 11:24:00 AM
From: Lane Hall-Witt	Respond to of 614

Yes. It's also a great intermediate- or long-term buy at this level. I've been in and out of TURF and bought back in again this morning. The demographics are perfect: if you don't think so, consider all of the teen shows the networks are releasing this year. The current Newsweek has an article called "The Teen-Crazy Fall Schedule" -- discussing "Popular" (WB), "Manchester Prep" (Fox), "Freaks and Geeks" (NBC), and "Roswell" (WB). There's a ton of money in this demographic. The relationship with DLIA (including its immense marketing database) gives TURF a great competitive advantage. The recent deal with AOL is a winner. I really like the potential here.

To: Susan Saline who wrote (367)	5/28/1999 5:50:00 PM
From: Big Dog	Read Replies (2) \| Respond to of 614

STUDY RATES RETURN ON MARKETING OF NET COMPANIES Business Editors & Multimedia/Retail Writers NEW YORK--(BUSINESS WIRE)--May 20, 1999--America Online generated close to $7 in revenue for every marketing dollar it spent in 1998, according to a Business Week study of the marketing efficiency of 15 public companies, all of which derive 100% of their revenues from the Internet. Returns varied widely: Yahoo! Inc. got $2.20; iVillage generated only 53 cents; eBay took in $2.39; and E-Trade generated $3.44. Auction site Onsale Inc. got nearly $9 per marketing dollar spent -- the best return of the 15 companies studied -- vs. just 46 cents for Thestreet.com, the lowest. On average, the revenue returns for every marketing dollar spent declined from $3.37 in 1997 to $2.70 in 1998.