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Technology Stocks : Booking Holdings (formerly Priceline) -- Ignore unavailable to you. Want to Upgrade?

To: B. A. Marlow who wrote (1514)	5/28/1999 5:48:00 PM
From: Radim Parchansky	Read Replies (1) \| Respond to of 2743

..priceline.com customers saved an average of 54% to 67% over fares ... PRICELINE.COM DELIVERS SAVINGS FOR FLEXIBLE TRAVELERS IN SIDE-BY -Side Price Comparison Business & Travel Editors, Airline Writers STAMFORD, Conn.--(BUSINESS WIRE)--May 28, 1999--In a recent comparison of airline and hotel room prices available through various travel suppliers, priceline.com found that travelers who were willing to be flexible in their travel planning saved money by naming their own price through priceline.com. In a side-by-side comparison of airline ticket prices, priceline.com customers saved an average of 54% to 67% over fares available from major airlines, an average of 41% to 59% over fares quoted by an online travel agency for any airline and an average of 21% to 44% over fares quoted by an airline ticket consolidator for any airline. In a similar comparison of hotel room prices, priceline.com customers saved an average of 24% to 56% over rates quoted by the hotel and an average of 18% to 52% over rates quoted by a hotel reservation service. Consumers who use priceline.com's travel services save money by agreeing to be flexible in return for naming their price. For example, with the company's leisure airline ticket service travelers agree to fly on any major airline willing to accept their price. The airline releases fully confirmed seats on flights where it has empty seats that depart between 6:00 a.m. and 10:00 p.m. Flights may be non-stop, or they may include a maximum of one connection each way. Tickets purchased through the service are non-changeable and non-refundable. "Priceline.com's travel services are a win/win/win for consumers, airlines and hotels," said Richard Braddock, priceline.com's chairman and CEO. "These results demonstrate that consumers who are willing to trade flexibility for savings can achieve meaningful discounts. What's more, airlines and hotels fill seats and rooms that would otherwise go empty and can do so without disrupting their retail pricing structure." T Analysis of Leisure Airline Tickets ----------------------------------- Originating and Travel Dates Available Quoted Quoted priceline.com Destination (Saturday Fare for Fare Fare sales for 75% Region/City Stay/ Major for from of priceline No Saturday Airline Internet Consol- buyers Stay) (telephone)Travel idator (major Agency (any airlines) (any airline) airline)(telephone) ---------------------------------------------------------------------- Major Northeastern May 22-26 $1,906 $519 $285 $183-$250 city to Los Angeles (Saturday stay required) ---------------------------------------------------------------------- Rocky Mountains May 24-28 $490 $358 $358 $157-$223 city to San (No Saturday Francisco stay required) ---------------------------------------------------------------------- Major northwest May 18-21 $1,916 $1,265 $663 $183-$265 city to NYC (No Saturday stay required) ---------------------------------------------------------------------- Midwestern city June 20-24 $1,361 $518 $210 $191-$210 to Miami (No Saturday stay required) ---------------------------------------------------------------------- Major midwestern May 31-June 2 $326 $346 $346 $145-$254 city to Los Angeles (No Saturday stay required) ---------------------------------------------------------------------- Major southwestern June 1-20 $372 $371 $273 $187-$192 city to Chicago (Saturday stay required) ---------------------------------------------------------------------- Major northeastern May 31-June 5 $2,012 $750 $357 $152-$324 city to San (No Saturday Francisco stay required) ---------------------------------------------------------------------- Major northeast June 7-11 $170 $170 $179 $126-$169 city to Orlando (No Saturday stay required) ---------------------------------------------------------------------- Major northeastern June 8-15 $390 $397 $285 $153-$281 city to San (Saturday stay Francisco required) ---------------------------------------------------------------------- Rocky Mountains June 6-20 $459 $350 $375 $182-$248 city to major (Saturday stay east coast city required) ---------------------------------------------------------------------- Price comparisons were made by priceline.com on May 17 & 18, 1999. Priceline.com prices are for a range of accepted offers that accounted for at least 75% of tickets sold for those dates and city pair. Prices are rounded and include 8% tax. Average priceline.com customer savings: 54% to 67% over available airline fare 41% to 59% over Internet travel agency quote 21% to 44% over consolidator quote Priceline.com's hotel room service also delivered significant savings to flexible travelers. The service is an excellent alternative for leisure travelers and small business persons. Hotel room customers specify the dates they want; the city, town or resort area; the area of the city they prefer; the minimum star-rating for the type of hotel they want, and the price they want to pay for the room. Priceline.com customers agree to stay in any brand-name hotel of their desired star rating or above that priceline.com can find for them. If priceline.com finds an even more luxurious hotel willing to accept the consumer's price, he or she gets an automatic upgrade at no extra charge. Analysis of Hotel Room Prices (per day) --------------------------------------- City and Date of Hotel-quoted Hotel priceline.com Quality Level Stay Rate reservation sales for 50% (telephone) service of priceline (telephone) buyers ---------------------------------------------------------------------- Boston June 17-20 $223 $203 $100-$155 4-star hotel ---------------------------------------------------------------------- Wash., DC June 18-19 $159 $179 $77- $125 4-star hotel ---------------------------------------------------------------------- Chicago June 18-20 $182 $173 $80-$131 4-star hotel ---------------------------------------------------------------------- Orlando June 23-24 $107 $111 $38-$69 3-star hotel ---------------------------------------------------------------------- Los Angeles June 11-13 $112 $92 $45-$85 3-star hotel ---------------------------------------------------------------------- New Orleans June 8-10 $99 $113 $49-$90 3-star hotel ---------------------------------------------------------------------- T Inquiries for Boston, Chicago, Orlando and New Orleans were made by priceline.com on May 19, 1999. Inquiries for Anaheim, Washington and Los Angeles were made by priceline.com on May 25, 1999. All priceline.com and hotel quotes are for the same hotel; where possible, the same hotel was used for the hotel reservation service quote. Priceline.com prices are based on a range of successful offers that accounted for approximately 50% of sales. All prices are rounded and include applicable taxes. Average priceline.com customer savings: 24% to 56% over hotel-quoted rates 18% to 52% over hotel reservation service About priceline.com Priceline.com is the patented e-commerce system where consumers name their own price for leisure airline tickets, hotel rooms, home mortgages and new cars. There is never a charge to make a purchase request through priceline.com. Priceline.com collects consumer demand and then presents it to sellers who can fill as much of that demand as they want at price points determined by buyers. Priceline.com is one of the Internet's truly "virtual" businesses. By taking consumer offers directly to sellers, the company doesn't hold or handle any inventory, and thus has no need for brick-and-mortar warehouses.

To: B. A. Marlow who wrote (1514)	5/28/1999 7:38:00 PM
From: Tom Hua	Read Replies (1) \| Respond to of 2743

Looks like some or our intrepid short friends decided to cover, Danny. BAM, whatever gave you that idea? And yet they're sooooo convinced this is a $50 stock... Without a doubt. Tom

To: B. A. Marlow who wrote (1514)	5/28/1999 11:00:00 PM
From: Danny	Read Replies (1) \| Respond to of 2743

BAM, one thing contradictory about these shorts is: On one hand, they claim they are traders. On the other hand, they claim they are shorting PCLN based on its fundamentals. For all the traders I know so far, they trade stocks based on momentum. I know one trader who even shorted CSCO a couple of times. But this doesn't mean he thinks CSCO is fundamentally ill and he also went long a couple of times. His rule of thumb is to follow the tap. To short PCLN based on the recent internet weakness is understandable, but to short PCLN based on its "weak fundamental" and then call themselves as traders is, IMHO, self destructive. A real professional trader should short PCLN last week, cover it on Wed morning, and go long to ride the next uptrend. Danny