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To: Ed Newman who wrote (8882)	5/29/1999 11:27:00 AM
From: Carl R.	Respond to of 17679

I couldn't agree more. I would add one thing though, which will side me with Cummings. And that is that the net is also a great equalizer which make content even more important, and distribution less important. If I live in a small town, I may have only one choice of what movie to see, so I either go, or don't. As I move to a larger town, I may have 10 theatres to choose from, and in a city I may have hundreds. On the web, I could have thousands. In the small town, distribution is more important than content. Without distribution no one will see my movie regardless of how good it may be. But as the towns get bigger, the quality of the content becomes increasingly important. And on the web no one will waste their time with worthless content because there are far too many other choices. Yes, they still have to find the site, and thus the distribution aspect becomes the partnering with major players, but people will find quality content eventually. How did I end up on SI several years ago? It wasn't by following a link from some portal. In fact I have never used a portal for any purpose except as a search engine, and I don't really understand why anyone would. No, I got here by following an Alta Vista search for some key words that dumped me directly into the content. Similarly while Amazon can drive a lot of traffic to its site by advertising expenses, I believe that eventually as web shoppers become more sophisticated more will follow my wife to sites like bookfinders.com which will find the lowest price on books on the web. [On used books the savings over Amazon can be as much as 80%, the selection is much greater, and the speed of receiving the books is weeks faster because you get it directly from the seller. On new books the difference is less substantial.] Therefore I firmly believe, on the web content is king, and that while huge amounts of advertising and partnering can temporarily create traffic, that traffic will disappear quickly unless you back it up with content. Carl