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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: BANCHEE who wrote (7725)	5/31/1999 6:58:00 AM
From: John Miz	Read Replies (1) \| Respond to of 57584

TTWO (Take-Two Interactive) BUSINESS DESCRIPTION: Co is a worldwide developer, publisher and distributor of interactive entertainment software products. Co.'s software operates on multimedia personal computers ("PCs"), video game console platforms manufactured by Sony, Nintendo and Sega and Nintendo's Game Boy Color hand-held gaming system. Co. strategically acquired product rights which enhanced its publishing base. Co. acquired certain rights from BMG Interactive, a division of BMG Entertainment ("BMG"), including the worldwide publishing and distribution rights to Grand Theft Auto for PC and Sony PlayStation platforms. Additionally, Co. acquired certain exclusive rights from Gathering of Developers ("Gathering"), a group of six of the world's premier entertainment software developers, to distribute and publish Gathering's first ten titles, including Railroad Tycoon II. Co. also recently acquired exclusive rights to publish and distribute Nintendo 64 and Sony PlayStation versions of Earthworm Jim 3-D in North America and the worldwide publishing rights to a Nintendo 64 version of Microsoft's Monster Truck Madness. Co. has acquired software distributors to complement its publishing activities and to maximize product exposure and revenues. Co. recently acquired Jack of All Games ("JAG"), a distributor of entertainment software in the U.S., with large retail customers such as Hollywood Entertainment, Ames Department Stores, Best Buy, Toys R Us and Target Stores. Co. also acquires rights to distribute budget- priced software and has established direct selling relationships with major retailers.