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To: Dalin who wrote (1421)5/30/1999 3:24:00 AM
From: JC Reddy  Respond to of 10027
 
techstocks.com

"The added beauty of the online brokerage business is that there's simply no limit to how much online trading hyperactive investors might do. They can churn their own accounts as much as they like and still not face that consumption-dampening sight of a stack of unread books ordered from Amazon.com (Nasdaq:AMZN - news) . According to Steve Franco, electronic commerce analyst with Piper Jaffray, average trades per online account rose 22% during the quarter to 3.76. The lower-priced firms enjoy even more active traders."

With Richard Strauss of Goldman Sachs projecting online trading to grow by 40% to 50% per year over the next 3 to 5 years, there's still a lot of opportunity out there. Investors should take a closer look at these companies, especially if their stocks continue to backtrack from their recent highs.