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Technology Stocks : All About Sun Microsystems -- Ignore unavailable to you. Want to Upgrade?

To: Stormweaver who wrote (16739)	5/30/1999 1:05:00 PM
From: Jacob S. Rosenberg	Respond to of 64865

Sun has to some extent done this. They have their "dot-com" ads on TV and magazines. Nevertheless, they are clumsy and not as well focused as, say, IBM's. Indeed, they let IBM eat their lunch. For decades IBM was pushing their expensive proprietary communications solutions and then a few years ago IBM faked 'finding' the Internet. But, as par usual, the fake perception triumphed over reality. Why? Because IBM will create turnkey solutions for businesses. No thinking, no skill; just turn the key. No, you can't usually get fired for buying IBM. Sun could compete with IBM for this lucrative business. With lower prices and honest ads focused at the same clientele. Sun also has the advantage of going after more sophisticated management. This is not 1964 where computer systems were purchased purely on the basis of golf games. Although this is debatable.