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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: JC Reddy who wrote (59282)5/30/1999 10:45:00 PM
From: Victor Lazlo  Respond to of 164684
 
Amzn loses more money on repeat customers than they do on first-timers. First timers tend to order several or more books, due to the novelty of it. Repeat customers usually only buy one book. The costs of fulfilling an order for one book are much higher per book than for a multiple-book order.

Therefore, repeat business is not necessarily good for amazon.


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