To: puborectalis who wrote (129964 ) 5/31/1999 8:25:00 AM From: puborectalis Respond to of 176387
Microsoft and Dell Invest in Web Video Network By ANDREW POLLACK OS ANGELES -- Dell Computer Corp. and Microsoft Corp. have invested in Digital Entertainment Network, a startup company developing youth-oriented television programming for delivery over the Internet. The investments are part of $26 million in venture capital set to be announced this week. Other investors are Cassandra Chase Entertainment Partners, Chase Capital Partners and senior executives of Lazard Freres & Company, according to Digital Entertainment Network, which is based in Santa Monica, Calif. The size of each investment was not disclosed. Digital Entertainment Network, which goes by the acronym DEN, offers six programs on its Web site (www.den.net), which began operating earlier this month. They include "Frat Ratz" about an "Animal House" type of fraternity, "Tales From the East Side," a drama about Hispanic youth, and "Limozeno," in which a celebrity is interviewed in the back of a stretch limousine. Television programming for the Web has not fared well in the past. A Web-based soap opera called "The Spot" generated considerable attention a few years ago but was ultimately abandoned. One problem is that with conventional modems, video comes out grainy and jerky and is usually displayed in a tiny box on the screen. In addition, many personal computer users want to interact, rather than passively watch television on their screens. H. James Ritts III, chief executive of DEN, contends that the company can succeed, even before higher-speed Internet connections come into widespread use, by designing its programming specifically for the Web. "Most other video has been produced for other media and is re-purposed," he said. DEN's episodes are short -- six minutes on average -- and shot on a shoestring budget. Episodes come with interactive features, such as allowing a viewer to click on an advertiser's product that is placed within the program to get more information. DEN is not alone. Other companies trying to provide video for the Internet include Pseudo Programs Inc. of New York and The Sync Inc. of Laurel, Md. Broadcast.com transmits such programming as sporting events that often come from television. Hollywood entertainment companies are edging into the market as well. Microsoft and Dell will own only small stakes in DEN, which is expected to file for a public stock offering soon. Gary Share, product manager for Windows Media at Microsoft, said the company invests in numerous startups that can help make the personal computer a "digital entertainment platform." Dell, which also began making investments in small companies recently, wants to keep up better with the young consumers -- the same ones DEN is seeking -- and is exploring new businesses beyond personal computers, a Dell spokesman, T.R. Reid, said. DEN was founded by Marc Collins-Rector and Chad Shackley, who had previously founded Concentric Networks, an early Internet service provider, and by Brock Pierce, an actor and producer. Ritts, the chief executive, was a co-founder of Channel One, the television network for high schools, and more recently the commissioner of the Ladies Professional Golf Association. David Neuman, the company's president, is former president of Walt Disney Television.