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Technology Stocks : Novell (NOVL) dirt cheap, good buy? -- Ignore unavailable to you. Want to Upgrade?

To: ToySoldier who wrote (27074)	5/31/1999 10:19:00 AM
From: George Papadopoulos	Read Replies (1) \| Respond to of 42771

>IMO, they have the wrong guy in lead position of Corp. Marketing. My impression from my several contacts within Novell is that the feeling is mutual within Novell. I honestly dont think Eric sees that there is a problem with this person. I feel that this person CANNOT think at "Internet Speed" and I get the impression that he does not grasp new technology concepts that quickly (i.e. he's not a technical visionary). Yes yes yes!!! Novell's horrendous marketing starts at the top...I hope Eric sees that and I think he will take action to fix it!

To: ToySoldier who wrote (27074)	5/31/1999 6:44:00 PM
From: Frederick Smart	Respond to of 42771

Energy Sink or Marketing Obstruction?? >>So in conclusion Frederick, my Spidie Senses have felt something going wrong within Novell since February. IMO, they have the wrong guy in lead position of Corp. Marketing. My impression from my several contacts within Novell is that the feeling is mutual within Novell. I honestly dont think Eric sees that there is a problem with this person. I feel that this person CANNOT think at "Internet Speed" and I get the impression that he does not grasp new technology concepts that quickly (i.e. he's not a technical visionary).>> Toy: Congrats on your earlybird Spidie Senses. I know you did put markers out there early on. And you've been right on regarding Novell's price action. But, let's not get in the trenches on this issue. The main point to be made is that somewhere, somehow there's an obstruction of energy and flow of information - between the marketplace/clients/individuals and deep inside Novell. Someone or something is either deflecting or absorbing this energy for what reasons we are not at liberty to know right now. I can only speculate that it's the recent surge in interest in NetWare 5.0 from many of the "big dog" clients. Old Honeymoon feelings of the 80's glory days have returned somewhere deep inside "big Red". In the early stages of major trending shifts, executives who are more politically inclined to maneuver will attempt to consolidate power - assuming the whole thing does take off to the races. This means NDS gets slapped onto 5.0 as a warm and fuzzy ad-on. The BIG PICTURE behind this vision gets shelved. Instead, NDS should be the radically, "katie-bar-the-door" "screw anything proprietary" solution which can completely reshuffle the deck in the whole "new era" Internet technology infrastructure buildout game. Let Netware 5.0, NT, Unix, Linnux and ALL the rest stand on their own from here on out. The bottom line will still remain: anything proprietary will be blown away. The public will go to the solution that offers the least path of reisistance, period. The "end game" is our time and trust. Nothing else matters anymore. If Novell's marketing division - will not mention names for I really want to believe it's a "they" right now - thinks they can politically and strategically massage and finesse this revolution then they are writing their own ticket out of Provo and San Jose. The pressure behind this thing will continue to build. And I want the pressure to come from the marketplace. From users. From us. From INDIVIDUALS who want to see NDS really come alive so this "new era" of the individual can really take on a great head of steam. This stuff requires guts AND vision. GO!!

To: ToySoldier who wrote (27074)	6/1/1999 5:56:00 PM
From: Don Doyle	Read Replies (4) \| Respond to of 42771

Greetings, To quote Toy, "ITS UP TO CORP. MARKETING TO MAKE NDS MORE TANGIBLE!" This could not be more on the money!!! I'm a long time employee of Novell and have been frustrated on and off for a while now with the lack really, of marketing not only our products but our brands. I don't get our ads either? The latest incarnation is a guy standing in the desert by the highway with a sign that says flash floods and he is looking up. What in the hell is this supposed to mean. I am really looking for help with this one. My point is this, there are flashy ads that don't tell you what the company sells but the flashyness of the ad can carry it. On the other hand, there are simple ads that really talk about a product and it's benefits. Either of these ads can work. Novell's ads seem to fall in the middle neither pushing a product or being very flashy. I just don't get it!!! Please tell me what you think. Don