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To: Sam Citron who wrote (59358)5/31/1999 1:30:00 PM
From: Olu Emuleomo  Read Replies (1) | Respond to of 164684
 
Sam,

The total mkt is the avg number of people who watch TV in a day.
Personally, I watch broadcast TV less that 20% of the time (That's why my cable bill is so high :-(( ) although my girlfriend watches more.
If you remove public TV (channel 13), then the total is probably less than 10%.
This downtrend is inevitable...as people gravitate towards the Food channel and the History channel.

--Olu E.
(Actually, I think 40% is generous)