WIRE) NetGravity and Net Perceptions Partner to Improve Internet A
NetGravity and Net Perceptions Partner to Improve Internet Advertising And
Direct Marketing Targeting and Effectiveness
Partnership Offers Customers Sophisticated Targeting Based on Online User
Behavior
SAN MATEO, Calif., June 1 /PRNewswire/ -- NetGravity (Nasdaq: NETG) a
market leader in interactive marketing management solutions, today announced a
partnership with Net Perceptions(TM) (Nasdaq: NETP), the pre-eminent developer
and supplier of realtime personalization solutions. The strategic alliance
will include an integration between the NetGravity AdServer solution and the
Net Perceptions for Ad Targeting solution. The Net Perceptions'
personalization solution integrates with AdServer, the infrastructure for ad
management processes, including inventory management, dynamic targeting and ad
performance report generation. Joint customers will be able to target
advertisements and marketing offers based on a user's online behavior, further
enhancing AdServer's sophisticated targeting capabilities.
Ad campaigns are dynamically optimized as the Net Perceptions software,
based on technology from Neural Application Corporation, continually learns
both about each visitor's individual interests and tastes and click patterns
across the entire user base. Web publishers and merchants can use this
intelligence to deliver higher click through rates to their advertisers and
build more profitable, long-term relationships with customers. Companies such
as Business Week Online, Hollywood Online, Internet Broadcast Systems (Channel
4000), Minneapolis Star Tribune, Tele Danmark A/S, and Jubii Online will
benefit from the partnership.
"The integration of NetGravity and Net Perceptions increases the value of
both solutions for joint customers," said Steve Larsen, Net Perceptions' vice
president of marketing and business development. "Partnering with an industry
leader like NetGravity enables us to provide customers with the technology and
expertise to generate stronger revenues through more highly targeted
campaigns."
"As sites compete for advertising dollars, web publishers need proven
solutions to help them get the most out of their inventory," said Rick
Jackson, vice president of marketing and business development at NetGravity
"Net Perceptions is focused on helping web publishers maximize their
advertising and e-commerce revenues."
Benefits to Customers
Some of the many features provided by the NetGravity and Net Perceptions
partnership which customers will benefit from include:
* The ability to track and target based on six unique user and
environmental factors including: user click behavior, date, page, reach
and frequency, user navigation behavior, and user key word entries.
* The ability to track individual user as well as click activity
throughout the site.
* A high performance targeting engine with a through-put of approximately
300 transactions per second.
* Enhanced click-through opportunities. By effectively targeting ads to
the individual interests and tastes of each site visitor, web publishers
may deliver higher click-through rates and better return on investment
for their advertisers.
* Increased transactional revenue opportunities. The ability to deliver
higher click-through rates for advertisers enhances the ability to
increase ad revenue.
About NetGravity
NetGravity is a leading provider of mission-critical online advertising
and direct marketing solutions. NetGravity delivers a range of comprehensive
software and service solutions to reliably manage, target and analyze online
campaigns. The Company's worldwide customer base numbers more than 360,
including many of the leading e-commerce sites, advertising agencies, and web
publishers. NetGravity was founded in 1995 and has headquarters in San Mateo,
Calif. NetGravity's common stock trades on The Nasdaq Stock Market(SM) under
the symbol NETG. For more information, please call 650-425-6000 or visit
netgravity.com.
About Net Perceptions
Net Perceptions is among the world's preeminent developers and suppliers
of real-time personalization solutions that enable Internet retailers to
market to customers on a true one-to-one basis. The originator of the Realtime
Recommendation Platform, which integrates collaborative filtering, neural
network, fuzzy logic and genetic algorithm technologies, and automatically
applies the optimum technology to whatever recommendation or personalization
task is at hand. Net Perceptions' founders include the original team of
University of Minnesota researchers who pioneered the concepts and
applications of collaborative filtering. Net Perceptions products include Net
Perceptions for E-Commerce, Net Perceptions for Ad Targeting (powered by
Neural), Net Perceptions for Call Centers and the Net Perceptions
Recommendation Engine.
Net Perceptions, based in Minneapolis, is a publicly held company which
operates additional offices in New York and San Francisco. Nearly 100 Internet
innovators have selected Net Perceptions solutions including: ART.com, Audio
Book Clubs, Bertelsmann Online, Billboard Talent Net, CDnow, E!Online,
iVillage, Planet Direct, SkyMall, Ticketmaster Online and Tower Records.
Net Perceptions can be reached by calling 800-466-0711 or on the World Wide
Web at netperceptions.com .
Legal Notice Regarding Forward Looking Statements
Except for the historical information contained herein, the matters
discussed in this press release, including, without limitation, the
integration between the NetGravity AdServer solution and the Net Perceptions
for Ad Targeting solution, and the impact of the combined technology and
services on joint customers' businesses, are forward-looking statements that
are subject to risks and uncertainties that could cause actual results to
differ materially from those contained in or implied by such statements. Such
risks and uncertainties include, without limitation, those relating to: the
size and rate of growth of the online interactive marketing market;
NetGravity's ability to develop, on a timely basis, improvements to or new
releases of its AdServer solution; NetGravity's and Net Perceptions' ability
to effectively integrate Net Perceptions' personalization solution with the
AdServer solution; and each company's ability to successfully market and gain
customer acceptance of its respective products and services (both alone and on
a bundled basis). Certain of these and other important risk factors are
described in detail in the "Risk Factors" section of NetGravity's Annual
Report on Form 10-K (No. 000-24271), the "Risk Factors" section of Net
Perceptions' Registration Statement on Form S-1 (No. 333-71919) and certain
other of each company's respective filings with the Securities and Exchange
Commission available online at sec.gov .
SOURCE NetGravity, Inc.
-0- 06/01/99
/CONTACT: Ann Burgraff of NetGravity, Inc., 650-425-5908, or
ann@netgravity.com; or Pamela Heisey of Blanc & Otus, 415-512-0500, or
pheisey@bando.com, for NetGravity; or Amy McNeil-Anderson of Net Perceptions,
612-903-1294, or aanderson@netperceptions.com; or Amanda Gerbig of
Alexander-Ogilvy, 303-615-5070, or agerbig@alexanderogilvy.com/
(NETG NETP)
CO: NetGravity, Inc.; Net Perceptions
ST: California, Minnesota
IN: CPR
SU: JVN
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