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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Glenn D. Rudolph who wrote (59431)	6/1/1999 2:39:00 PM
From: Art Bechhoefer	Read Replies (1) \| Respond to of 164684

Glenn, if there were no profits in the projected future, as you state, then it would be truly irrational for a company to continue at all. The AMZN business plan, however, creates the potential for profits by NOT having to pay higher operating costs of traditional retail outlets, and by relying on lower cost warehousing operations. A retail operation, moreover, would be forced to find knowledgable sales persons who could help customers find the merchandise they want. Putting all this expertise online, spreads relatively lower costs over relatively larger numbers of customers. I see nothing wrong with that approach to doing business. That said, I am not recommending purchase of the shares at this time, nor have I recommended them previously (except briefly as a short sale).