Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : RealNetworks (NASDAQ:RNWK) -- Ignore unavailable to you. Want to Upgrade?

To: soup who wrote (3431)	6/1/1999 8:05:00 AM
From: Pruguy	Respond to of 5843

its already built in, isn'tit?

To: soup who wrote (3431)	6/1/1999 8:23:00 AM
From: Pruguy	Respond to of 5843

stolen from Motley fool boards Go Network Takes Disney Streaming By Steven Vonder Haar May 28, 1999 1:29 PM ET Infoseek's Go Network rolled out the first streaming media foray of parent Walt Disney Co. with the launch of a "Broadcast Center" that integrates radio programming, movie trailers and music. The channel, an apparent answer to Yahoo!'s planned acquisition of Broadcast.com, will feature selected video programming from the Disney-owned ABC television network and ESPN sports channel by year's end, said Patrick Naughton, executive vice president of products at Infoseek. "It's clear we have a ton of broadband assets available across the company," Naughton said. "Broadcast Center gives us a placeholder for pulling together that programming in a single spot." Go's new channel represents the latest move by portals into the broadband space. In addition to the Yahoo!-Broadcast.com deal, the Snap joint venture of CNet and NBC earlier this year launched a broadband-oriented portal; rival Lycos also initiated streaming media services. Television shows that can be augmented with related text and graphics online will be the first candidates for streaming on Go Network, Naughton said. Possibilities include ABC News programming that ties to information online as well as ESPN's SportsCenter program, which can be packaged with related stories posted on the ESPN.com site, he added. "It's pretty straightforward to take TV shows and put them up on the Web," Naughton said. "The question is what's the business model." The company is studying alternatives for selling advertising that is integrated with the on-demand video programming; it has not yet settled on a format for generating ad sales from repackaging television shows online. Disney essentially has designated Infoseek as its primary vehicle for addressing the interactive market. Last year, the media giant acquired a 43 percent stake in Infoseek, with the option to purchase majority control of the company. For Broadcast Center, Infoseek is using technology supplied mostly by RealNetworks in its new streaming media offering. Some clips also are offered in Apple Computer's QuickTime format, but little, if any, content appears to be formatted for Microsoft's Windows Media player. Infoseek's selections are not related to any formal partnership but instead were dictated by technology choices, Naughton said. RealNetworks also is providing the network backbone used to deliver Infoseek's streaming media content. Infoseek's reliance on Real's systems is a significant endorsement of the streaming media company that earlier this month inked a deal to develop a streaming media directory in partnership with the Snap navigation hub. "With Microsoft raising the bar of competition, these high-profile relationships help Real's image," said Jae Kim, an analyst at Paul Kagan Associates. "And for Real to be associated with Disney, that says something." Executives at Real, which was moving its corporate headquarters last week, could not be reached for comment. Post New • Post Reply