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Non-Tech : Charles Schwab (SCH) -- A tech-stock profile? -- Ignore unavailable to you. Want to Upgrade?


To: Craig A who wrote (613)6/1/1999 12:55:00 PM
From: X Y Zebra  Read Replies (2) | Respond to of 1390
 
Comment's on Merrill's entry?

Schwab becomes the absolute leader, no longer a difference between "full service broker" and "discounters" (or for that matter, "on line brokers")....

And Schwab comes out ahead, because of their leadership as an "on line discounter"...

Schwab has:

1. Invested heavily on the required technology, ahead of the rest.

2. The brick and mortar infrastructure to act as a bank, the combination of the new Access account, the physical presence, and the ability to be on line throughout the world with a superb customer service, assures its leadership.

3. Their labor force are trained and motivated... Merril's (and similar) are under shock... not the best to be under to face competition.

4. Schwab will continue to be ahead, simply because the others are trying to stay afloat, or catch up. Schwab is a leader and innovator, they have the advantage to stay focus and deliver better earnings.

5. Next move will be to implement the extended hours and giving access to their clients to the ECN's (as MB trading has done or in similar vein.)

6. Merril's timing for its entry in the "discount world" does not actually take place until December.... long enough to mount a competitive strategy to counter this new competition. Schwab is, and always has, focused on providing a service that is excellent in its quality, fair in price, and most importantly meeting the needs of its clients. In spite of the new competition, Schwab will continue to thrive... the new markets are potentially very large, Schwab should succeed in capturing a proportionally larger share of it. The advantage of being the leader and an innovative one at that.