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To: Panita who wrote (77404)	6/1/1999 11:21:00 AM
From: stockvalinvestor	Respond to of 119973

JADE going online just announced. L J International Announces Launch Date for E-commerce Jewelry Site Business Wire - June 01, 1999 11:04 NEW YORK & HONG KONG--(BUSINESS WIRE)--June 1, 1999--L J International Inc. (NASDAQ/NMS-JADE) today announces their e-commerce jewelry web site will be open to the public starting June 15, 1999. Yu Chuan Yih, CEO, stated "LJ's e-commerce site is undergoing final beta-testing after one year of development and the company will issue a further press release when the site is released to the public." Mr Yih further commented, " LJ's position of being one of the world's largest fully integrated jewelry manufacturers should allow us to develop a presence in the online marketing of jewelry much as Amazon.com (NASDAQ- AMZN) has in the book e-commerce business. LJ's web site will also have an appraisal feature which will allow visitors to the site to guess the actual selling price and win a piece of jewelry if their guess is the closest to the actual selling price. LJ International has committed to an extensive marketing program for their e-commerce site, which will include but not limited to, advertising and key word placement with many major portal sites, as well as traditional print media in many of the industry magazines and journals. Ringo Ng, CFO, stated "We plan to make our e-commerce site profitable and are taking the necessary steps to drive traffic to the site through as many advertising mediums as we deem viable." LJ International is one of the world's few totally integrated gem set jewelry manufacturers (cutting gemstones as well as manufacturing fine jewelry). The Company operates four manufacturing facilities in the PRC that employ around 2,500 skilled craftsmen. The Company produces more than 1,000,000 pieces of fine finished jewelry, and cuts more than 4,000,000 carats of high quality gemstones annually. The Company buys rough gem fine material from select mines around the world and cuts all of the gemstones used in the manufacturing of its jewelry. This total integration of the jewelry manufacturing process gives the Company a unique marketing edge and excellent quality control. In addition to its gold and platinum colored gem fine jewelry, the Company markets the recently announced line of branded, high-end sterling silver gem set jewelry. Except for the historical information contained herein the matters discussed in this press release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of factors, including, but not limited to, risks in product demand, the impact of competitive products and pricing, changing economic conditions, both here and abroad, release and sales of new products, and other risk factors detailed in the Company's most recent annual report, and filing with the Securities and Exchange Commission.