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Strategies & Market Trends : Stock Watcher's Thread / Pix of the Week (POW) -- Ignore unavailable to you. Want to Upgrade?

To: RCJIII who wrote (9878)	6/1/1999 3:05:00 PM
From: P.E. Allen	Respond to of 52051

GSIC = NEWS Tuesday June 1, 10:25 AM Eastern time Company Press Release The General Store Launches New Advertising Campaign; Customer Base Grows 30% Over Last 60 Days SEATTLE--(BUSINESS WIRE)--June 1, 1999--Glen Easthope, CEO of The General Store International Corp. (OTC BB: GSIC), is pleased to announce today that on May 19, 1999 the Company has distributed in excess of 500,000 doorstep flyers throughout the greater Vancouver area. The General Store, as part of its business plan strategy to rapidly grow both its on-line at-home shopping customer base as well as its Area Franchise network, distributed in excess of 500,000 doorstep flyers throughout the greater Vancouver area. These flyers introduce the consumer to The General Store and its convenient on-line home delivery grocery service. The flyers also contain promotional items distributed by The General Store on behalf of major companies like Kellogg's, General Mills and others. "The response to the advertising campaign over the last sixty days has been phenomenal," says The General Stores CEO Glen Easthope. "Our customer base in the Vancouver market has grown to over 2500 customers and our Area Franchise representatives have grown to over 100, a 30 increase. We will continue to distribute similar flyers on a monthly basis within the greater Vancouver area while we ready ourselves for the final approval of our UFOC from the State of Washington Department of Financial Institutions... The General Store will then commence distribution of these flyers in its launch market in the United States." An Area Franchise allows an individual to purchase an exclusive license to a region or multiple regions (neighborhoods) for exclusive sale and service of home delivery grocery products utilizing The General Store distribution system. All products are shipped from the General Store owned warehouses and delivered by General Store owned vehicles. The Area Franchise concept allows The General Store to promote and encourage home based business opportunities. The General Store is a pioneer in online grocery shopping service developed through a proprietary network. It is a unique ordering and distribution system for grocery products using multiple mediums, including the Internet. The Company's core business is to provide a more convenient method for customers to shop for groceries from home, "Online vs. In-line". The General Store offers several mediums to allow customers to shop. These are as follows: an e-commerce site, color print catalog, CD ROM catalog, and The General Store's proprietary CARAT DVD system, telephone or fax. The benefit of shopping with The General Store is the delivery of all grocery products to the customer's front door. The statements made in this News Release may contain certain forward-looking statements. Actual events of results may differ from the Company's expectations. Certain risk factors may also affect the actual results achieved by the Company. -------------------------------------------------------------------------------- Contact: The General Store Investor Relations Department, 888-252-8288 or 604/669-7511